Nadda Buranasiri joined AirAsia X Thailand as the Chief Executive Officer in January 2014 and was appointed as the Group Chief Executive Officer of AirAsia X on 1 November 2018.
He is instrumental in the establishment of AirAsia X Thailand, the country’s first low-cost long-haul airline. Under his leadership, AirAsia X Thailand grew to profitability within three years of operations.
Buranasiri has a wealth of experience in various industries, starting as a Sales Executive for Siam Cement before progressing to the role of Product Manager at Asia Porcelain Industry and eventually, Market Executive for American Express until 1991.
Buranasiri then entered the advertising industry as the Account Group Director of J Walter Thomson (JWT), where he continued until 1996, when he moved to the music industry to be Managing Director of newly formed record label MCA. When MCA became Universal Music (Thailand) Co Ltd in 2007, Buranasiri remained Managing Director and directed business strategy, explored new business opportunities and partnerships until 2013.
Buranasiri graduated from Assumption College Sriracha in 1982 and went on to study at John Glenn High School in Ohio, US under the American Field Service Scholarship (AFS) programme, before returning to Bangkok to complete a Bachelor of Business Management in Marketing at Assumption University of Thailand in 1987.