As Group Chief Commercial Officer, Siegtraund Teh oversees revenue management, group marketing, digital marketing, branding, communications, sales and distribution, ancillary income, network planning and partnership market.
She has been influential in decentralising our commercial functions to strengthen our central marketing expertise with localised market knowledge.
Siegtraund joined AirAsia in May 2007 as our Marketing Manager. In 2009, she became Group Marketing Manager and assumed the role of Group Chief Commercial Officer in 2013. She has led teams within the Marketing and Commercial functions, driving our successful and profitable expansion across the Asia-Pacific region.
Prior to AirAsia, Siegtraund spent six years in the fast moving consumer goods industry in organisations such as EAC Holdings, DKSH Marketing and RedBull. She holds a Bachelor’s in Business Administration from Ottawa University, USA and a Postgraduate Diploma from the University of Leicester, UK.