Tassapon Bijleveld was appointed CEO of AirAsia Thailand when the company was established in 2003. He is responsible for overseeing all aspects of the airline’s operations as well as boosting growth in Thailand. As at the end of 2017, the airline has over 5,000 employees, and a total of 56 aircraft consisting of 50 Airbus A320-200 and six Airbus A320neo. Today, AirAsia Thailand flies to 56 destinations and has carried over 114 million passengers.
Before joining AirAsia Thailand, Tassapon was Managing Director of Warner Music (Thailand) Co Ltd for five years. Within three years, he turned the company around and positioned Warner Music (Thailand) at the top among international music companies in the country.
It was also at Warner Music where he met AirAsia Group CEO Tan Sri (Dr.) Tony Fernandes. Tassapon took a leap of faith and decided to try his luck in the low-cost airline industry, which was still a new and revolutionary concept at the time. His willingness to learn from scratch and his can-do attitude have led AirAsia Thailand to become the largest low-cost carrier in Thailand.
Prior to AirAsia, Tassapon had more than 12 years of experience in the consumer product industry, working in various countries in Asean for two Fortune 500 companies - Adams (Thailand) Co Ltd and Monsanto (Thailand) Co Ltd. He spent five years with Monsanto as a pioneer, building it into a multi-million dollar business in just a few years. He began his career as an Assistant Product Manager in the confectionery division of Warner-Lambert Thailand Ltd, then became Senior Product Manager with several posts in Asia.
Tassapon is well-known for his leadership and team-building ability. His business philosophy emphasises the successful synergy between all departments within the company. AirAsia Thailand’s success is a result of a passionate, motivated team with strong rapport and can-do spirit. Tassapon holds a Master’s degree in Marketing, and is currently a part–time lecturer in several leading universities in Thailand.