Santisuk Klongchaiya had served as Head of Commercial & Ancillary and Director at Thai AirAsia Co., Ltd. since 2007 before succeeding Tassapon Bijleveld as the CEO in May 2018. He has also been promoted to the CEO of Asia Aviation Company Limited – a holding company which owns majority stake of Thai AirAsia – after having been its director since 2011.
Mr. Santisuk is entrusted with the responsibility of superintending all operational aspects of the company, contributing his vision and management and marketing acumen to steer the airline toward stable and sustainable growth. He has ingrained strong rapport and can-do spirit of AirAsia, in which he has always been a crucial part of the company’s strategic success, notably in commercial activities.
Having played a pivotal role in the airline’s growth since its inception when low-fare airline was still a novelty, Mr. Santisuk has applied his creativity and keen eye for opportunity to making AirAsia an eminent and trusted brand, eventually standing out from its peers in the aviation industry. He conceptualized the "Truly Low Fares, Trusted Quality" campaign to establish Thai AirAsia as being beyond a low-fare carrier and as one offering quality services such as punctuality, attention to safety and an extensive network of destinations. The campaign clarified Thai AirAsia as an airline of value, growing its loyalty, market share and maintaining it as a leader.
Prior to joining Thai AirAsia, Mr. Santisuk had been a General Manager at Warner Music (Thailand) Co., Ltd. from 2000-2006, and a Marketing Manager at Reebok Wongpaitoon Footwear Plc from 1996-2000.
Mr Santisuk received a Master’s Degree of Science in Marketing Program from Thammasat University, and prior to that, graduated with Bachelor of Business Administration with a Marketing Major from Assumption University (ABAC).