Launches the “One Destination for All Destinations” campaign just ahead of the Indian summer holiday season

BENGALURU, 31 March 2017 - In an effort to provide the best deals on www.airasia.com, AirAsia India, the pioneer in the low-cost carrier segment has announced the launch of a comprehensive marketing campaign for existing and new fliers. Titled “One Destination for All Destinations”, it is aimed at increasing awareness about the company’s website and the mobile app, to make it the preferred destination to book flights.

The campaign will be launched on digital, outdoor, print and cinema. Through this campaign, the brand wants to further reinforce its positioning as a digital airline, by providing guests with best deals on its digital platforms; AirAsia website and AirAsia India mobile app.

AirAsia’s digital-centric approach compliments the outlook of the new and evolving digital
India that is growingly becoming connected.

The campaign designed around the central theme of One Destination for All Destinations; ties in the brand’s proposition of Now Everyone Can Fly. Passengers will no longer have to look for best deals and discounts elsewhere, as they can avail exclusive promotions, AirAsia BIG loyalty program, pre-booking options on meals, baggage, lounge access, AirAsia Premium Flex and insurance and even All-in- fares, across 120 plus national and international destinations spanning Asia, Australia and US.

AirAsia’s guests in India range from students and youngsters looking for pocket-friendly deals to a family wanting to plan an affordable and customized travel and just anybody who wants to take-off on a sudden trip or a well-planned vacation. The campaign designed around this target group, includes 3 digital films that will be played across AirAsia’s digital platforms as well as multiplexes in India. The films bring to the fore the flavor of India’s diversity by way of food, shopping and music. For a start, the airline has tied up with all major multiplex screens across in Hyderabad, Vizag and Telangana, viz. PVR, INOX, Cinepolis, Cinemax, Prasad, Asian Cinemas, GPR Mall, VMax, Leonia Big Cinemas, Gold Spot and Tivoli among others. The first film, themed around the legendary ‘Biryani’ will make its theatre debut today across 103 screens in Andhra Pradesh and Telangana. OOH will be spread across multiplexes, metro and bus stations in Bangalore, Delhi, Pune, Hyderabad, Cochin, Jaipur and Chandigarh.

Amar Abrol, MD and CEO, AirAsia India said, “One Destination for All Destinations will be our third campaign this year under the umbrella thought of #FlyWithAirAsia; 2017 is proving to be an exciting year for us! All our marketing efforts are directed towards ensuring that guests get the best deals at one destination, airasia.com. We are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free”.