SEPANG, 16 October 2024 – It’s a supercharged takeoff! AirAsia today celebrated the much-awaited Sonic the Hedgehog livery, and guests aboard the D7 170 flight from Kuala Lumpur to Bangkok were in for a treat. The Sonic the Hedgehog plane brought Sonic’s electrifying energy to the skies in a never-before-seen crossover between travel and gaming.

Passengers were welcomed into a Sonic wonderland, with vibrant blue backdrops, Sonic-themed goodies, and exclusive in-flight experience that kept the excitement rolling throughout the flight. Everyone's favourite dessert for the day? Sonic’s Golden Ring Cakes! The zesty mango and lemon-flavoured combo paired with a Fizzy Iced Yuzu drink brought smiles all around. 

From taking pictures with Sonic-inspired installations at the boarding gate to receiving special Sonic keepsakes, guests on board got to experience a one-of-a-kind journey they won’t soon forget.

Izal Azlee, Head of IP Development of AirAsia brand co., shared his excitement, saying:  "We are thrilled to bring Sonic and friends to the skies. It's a dream come true for us to highlight iconic characters on board and offer this unique experience. Now, not only can everyone fly but also enjoy flying with their favourite characters on AirAsia flights around the region."

The Sonic livery is part of AirAsia’s thrilling ‘The Colour of Connection’ campaign, blending the best of gaming and travel. With Sonic leading the way, AirAsia is continuing to push boundaries, offering more immersive experiences for passengers on every journey.

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About AirAsia, the masterbrand

AirAsia is a leading Asean brand that has evolved from a pioneering low-cost airline into a dynamic travel and lifestyle platform for the underserved, the believers and the dreamers. With a legacy of more than 20 years built on affordability, accessibility, and inclusivity, AirAsia has connected over 800 million people across the region and beyond, inspiring dreams and empowering communities. Rooted in Asean, AirAsia continues to champion the region's diversity propelled by its "Dare to Dream" spirit committed to delivering exceptional value, unforgettable experiences, and innovative solutions.

For the latest brand updates, collaborations, and exclusive content, follow @airasia on Instagram and be part of the journey as we continue to connect and inspire Asean!

About SEGA CORPORATION

SEGA CORPORATION is headquartered in Tokyo, Japan, and is a worldwide leader in interactive entertainment. The company develops, publishes, and distributes a variety of games for consoles, PCs, and wireless devices as well as character products, and various other products. Moreover, SEGA distributes a range of gaming content developed by its domestic and overseas studios worldwide via its global publishing bases. SEGA is leveraging its own IP to accelerate the development and commercialization of its IP not only in games but also in various other media, thereby dramatically increasing the value of its IP. SEGA is positioning transmedia as an important strategy for providing new content to users around the world.

SEGA CORPORATION's website is located at https://www.sega.co.jp/