AirAsia Media is revolutionising advertising with its extensive suite of unique media assets providing high-impact advertising opportunities across multiple platforms. Key offerings include ad slots on the AirAsia MOVE app and website, eye-catching AirAsia Ride car wraps, and custom livery designs on AirAsia planes and cabin space, ensuring your message soars above the competition.

Proven Success

Brands across various industries have harnessed the power of AirAsia Media to elevate their campaigns.

• Watsons: As part of Watsons’ 30th anniversary celebration in Malaysia this year, they have leveraged on AirAsia Media’s ad capabilities starting July 2024 to amplify the celebration via a full plane livery wrap and event in Kuala Lumpur, as well as digital banners across AirAsia MOVE and CRM channels. The media buys were extended further as a channel partnership, wherein Watson’s Malaysia travel SKUs are now available on MOVE Duty-free platform for passengers to pre-book for delivery in-flight and purchase them while flying in AirAsia flights  

• Genting Malaysia Berhad: Indonesia is a crucial Asean market for Genting, as it aims to increase its brand exposure in the market. To achieve this, AirAsia Media partnered up with Genting to leverage the Indonesia AirAsia (flight code: QZ) network to create high-impact brand recognition targeting Indonesian travellers, which includes ads on the Meal Tray Backs that are prominently displayed at guest eye-level on three QZ flights 

• Macau Government Tourism Office (MGTO): The MGTO office worked closely with AirAsia Media to leverage different offline media channels that inspire and invite travellers to explore Macau’s vibrant culture, rich heritage, and world-class entertainment. The campaign, which started in 2023, aimed to drive local awareness within Malaysia market by doing ads on Overhead Locker and Meal Tray Back inside the Malaysia AirAsia (flight code: AK) aircraft and also leveraging AirAsia ride e-hailing cars to do car wrap, focus on Klang Valley and Kota Kinabalu. In 2024, the tourism board of Macau is creating heightened awareness with half livery on AK aircraft.

Innovative Ad Solutions

• AirAsia MOVE: Native Hero Banner & Prime digital ad placements with precise targeting capabilities by leveraging 1P audience data . 

• AirAsia RIDE: Transform vehicles into mobile billboards with customised car wraps.

• Custom Plane Liveries: Unleash your brand’s creativity on AirAsia’s fleet, capturing attention on a grand scale. 

• In Plane Ads: Leaving a lasting impression for travellers throughout their flight 

Why Choose AirAsia Media?

• Extensive Reach: Connect with millions of travellers across Southeast Asia with AirAsia MOVE’s 15 million monthly active users.

• Diverse Ad Platforms: AirAsia Media offers a variety of ad formats from offline to online, enabling partners to expand their reach & engage audiences effectively.

• Diverse and Precise Audience Segmentation: Engage a broad demographic through targeted and dynamic advertising channels.

• High Visibility: Ensure maximum exposure to over 80 million forecasted passengers with strategically placed ads across Capital A’s O2O (online to offline) ecosystem.

Get Started Today

Partner with AirAsia Media to elevate your advertising strategy. Contact us at https://www.airasia.com/ads/index.html or ads@airasia.com to explore how our unique advertising assets can help your brand achieve new heights.

Stay updated with everything from the AirAsia MOVE by following @airasiamove on Instagram, Threads & TikTok or @airasia on Twitter for the latest updates. For a seamless and enhanced experience, download your AirAsia MOVE app from the Apple App Store, Google Play Store, or Huawei AppGallery.