AirAsia challenges perceptions of low-cost flying in new Australian campaign

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SYDNEY, 16 October 2019 - Being voted the world’s best low-cost carrier 11 years running does not just happen. AirAsia continues to impress year after year and has released a new brand campaign to celebrate carrying 600 million guests and challenge people’s expectations about affordable travel.

Rudy Khaw, Head of Brand at AirAsia Group said, “Low cost to us isn’t cheap, it’s good value. Most Australians have heard of AirAsia but they may not know what experience to expect and think flying low cost is a compromise.

“AirAsia takes great pride in having the best service in the skies, as well as amazing inflight food and surprise touches such as our Premium Flatbed offering and Quiet Zone.

“AirAsia is about offering choice, meaning that in addition to great value fares, our guests can tailor their experience to suit.

“We’re always trying to stay ahead of the competition and ensure our guests are always satisfied - 600 million guests can’t be wrong!

“It’s important that our Australian guests know what AirAsia has to offer in terms of product and experience and the fact we have more than 150 amazing destinations on offer, which are the drivers behind this new campaign.”

AirAsia has partnered with creative agency Marcel and media agency Initiative to deliver the campaign which will run across AirAsia’s five Australian ports - Perth, Sydney, Melbourne, Gold Coast and Brisbane - from now until the end of November. 

It will feature in outdoor advertising including airport displays, large format roadside, street furniture and trams, across digital and social media, as well as a number of testimonial videos with some of AirAsia’s biggest advocates.

Ryan Bernal, Managing Director of Marcel said, “We love working with challenger brands and this simple idea gets you to rethink what you thought you knew about AirAsia. With award winning service and an impressive track record of winning the global Skytrax awards 11 times in a row, it’s time people gave them a try.”

YOU MAY BE SURPRISED TO KNOW THAT…

  • AirAsia flies to more than 150 destinations across Asia Pacific, the Middle East and the US.

  • We’ve been awarded World’s Best Low Cost Airline at the Skytrax Awards 11 years running.

  •  AirAsia is the single biggest Airbus customer in the world.

  • We’re partners with the World Surf League and as part of our commitment to surfing and to our guests, we have a surfboards fly free policy.

  • We have a Premium Flatbed seating option onboard our long-haul aircraft which has won World’s Best Low Cost Carrier Premium Cabin for the past nine consecutive years.  

  • We have a child-free Quiet Zone area where guests can be zen when they fly.

  • Our inflight cuisine, Santan, is so good we’re opening a chain of restaurants worldwide so people can experience it even when they’re not travelling with us.

Australia & New Zealand, EnglishGuest UserSydney