We recalibrated our sustainability approach to focus on 10 material areas, covering our Economic, Environment and Social pillars, and prioritise their alignment with 6 UN Sustainable Development Goals (SDGs).
SUSTAINABILITY
As a leader in Asean travel and aviation, we recognise the immense responsibility that we owe to our stakeholders. In striving for efficiency, we ensure that our efforts go hand in hand with building sustainability. Our latest Sustainability Report is a record of our progress throughout 2020 despite facing an unprecedented global pandemic.
AIRASIA’S RESPONSE TO COVID-19
While the pandemic brought international flights to a standstill, domestic flights have by and large continued, though at significantly lower frequencies. Our priority throughout this period has been to uphold our “People First” and “Safety Always” values thus ensuring the safety of our guests and Allstars. This has been achieved by adhering to all standard operating procedures issued by the relevant authorities in our regional operations.
Find out more on our response to COVID-19 here.
In 2020, we suffered a communication setback, not because of the failure of our systems but because of the sheer number of calls and complaints which surged 400% to over 250,000 calls/messages per day. Despite this, we raised our Net Promoter Score from 38 to 52, the biggest jump since 2018. Find out how our Customer Happiness Team addressed this pressing challenge.
Read MoreIntegrity forms the cornerstone of our operations. We took the opportunity of the downtime to enhance our policies and procedures, especially our Code of Conduct and Anti-Bribery and Anti-Corruption Policy. Find out how we leveraged digital tools to cascade these policies across the group and strengthen our risk approach to meet a post COVID-19 world.
Read MoreAirAsia made its boldest transformation yet from an airline to a digital travel and lifestyle platform company. Central to this is the airasia Superapp which connects our extensive customer database to all the products and services available within our group. Explore the new lines of businesses that are now available under our airasia Digital umbrella.
Read MoreData is our most valuable asset and it is imperative that we ensure its security. Mindful of our complete reliance on online transactions since the COVID-19 pandemic, we updated our 2018 data governance roadmap to ensure a robust framework that protects the confidentiality of all data within our systems. Here are some of the policies that have been revised and strengthened, starting with our Data Governance Policy.
Read MoreWe begin the journey to green our supply chain by updating our Supplier Code of Conduct and requiring our vendors to comply with our Anti-Bribery and Corruption stance as well as our Environmental Policy Statement. Review how the implementation of these policies led to a proportional increase in local sourcing, thereby providing support to local businesses while reducing our carbon footprint.
Read MoreWe took our first steps towards a net-zero future by embarking on the Carbon Offset and Reduction Scheme for International Aviation (CORSIA), developed by the International Civil Aviation Organization (ICAO). In addition to reporting our flight-generated carbon emissions, we widened our waste management efforts to recycle both onboard and ground generated waste materials. Learn more about our carbon tracking solutions not only of flight emissions but also of our utility consumption and recycling activity across all AirAsia offices.
Read MoreContinuous improvement is part of AirAsia’s DNA, nowhere more so than in enhancing our operational efficiency to reduce fuel consumption. Get to know some of the ongoing navigational and flight optimisation initiatives that among others, have helped us shave off an average of 2.25 minutes of flight time, resulting in savings of over 80kg of fuel and more than 250kg of Carbon Dioxide emissions per flight.
With health and safety a top priority in 2020, contactless check-in conveniences were introduced and new SOPs implemented to minimise the risk of infection on our flights. At the same time, the physical and mental health of our Allstars also mattered deeply. See how we cross-leveraged our internal resources and tech advantage to earn AirAsia a seven-star COVID-19 safety rating by airlineratings.com.
Read MoreTo support our transition into a travel and lifestyle digital company, our key resource remains our Allstars talent pool. Through Redbeat Academy, our learning and development agenda emphasised the importance for Allstars to acquire and deepen their digital skills. Zoom in for more on the training programmes we rolled out with partners such as Google, Workday and LinkedIn.
Read MoreEven as we navigated our most challenging year on record, we remain deeply invested in the well-being of our communities. From humanitarian flights to transportation of medical aid, AirAsia played a pivotal role in the early fight against the disease. In the spirit of solidarity, AirAsia Foundation and IKHLAS, in partnership with BigPay, also raised over RM1.4 million to support vulnerable communities affected by lockdown measures across the Asean region. Know more about the impact of these programmes on our beneficiaries.
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