Save Our Malayan Tiger campaign set to roar with AirAsia

(Seventh from left) AirAsia Group CEO, Tony Fernandes; Minister of Water, Land and Natural Resources Malaysia, Yang Berhormat Dato’ Dr. Xavier Jayakumar; Secretary General of Ministry of Water, Land and Natural Resources Malaysia, Datuk Zurinah Pawanteh together with honourable guests and AirAsia management unveiling the Save Our Malayan Tiger special livery.

SEPANG, 13 November 2019 - AirAsia has unveiled a special ‘Save our Malayan Tiger’ aircraft livery in support of the government’s campaign to save the fast-disappearing Malayan tiger.

The ‘Save Our Malayan Tiger’ livery forms part of AirAsia’s ongoing sustainability efforts to support conservation and environmental programs, and would encourage millions of people to pledge their support for the cause.

The Airbus A320 aircraft livery was unveiled by the Minister of Water, Land and Natural Resources Yang Berhormat Dato’ Dr Xavier Jayakumar alongside AirAsia Group CEO Tony Fernandes and AirAsia Malaysia CEO Riad Asmat here in Sepang today.

AirAsia Group Head of Global Affairs & Sustainability, Shasha Ridzam said, “Malayan tigers are a majestic symbol of strength and part of our national identity. We would never want our children to grow up in a world where the Malayan tiger exists only as an image on the coat of arms. That is why we must play our part in protecting them. I hope this new livery helps to bring the government’s wildlife conservation campaign to life.” 

AirAsia Group CEO Tony Fernandes also added, saying, “Congratulations to the Ministry of Water, Land and Natural Resources for taking proactive measures in protecting our Malayan tigers, and we’re proud to be able to do our part in helping this campaign.”  

Minister of Water, Land and Natural Resources YB Dato’ Dr Xavier Jayakumar said, “We are proud to take the Save Our Malayan Tiger and Hutan Kita campaigns to new heights with AirAsia. The alarming decline of our national symbol is clear evidence that we need to do more when it comes to conserving our tigers. Our Hutan Kita campaign is an important cause as well, as without our forests, there will be no tigers and wildlife. We hope with AirAsia’s support, we will further raise the awareness on these important messages not just in Malaysia but in the region as well and be the vehicle of change for our tigers.”

AirAsia has also extended its support to the Ministry of Water, Land and Natural Resources’ environmental campaigns by sponsoring return flights for 10 orang asli to attend the Hutan Kita Exhibition Launch in August 2019, in addition to supporting a visit to the National Wildlife Rescue Center (NWRC) in Sungkai, Perak for its Allstars in October 2019.

AirAsia’s sustainability efforts include guest education, carbon reduction and waste management, the collection and separation of recyclable items on board and community-based tourism programmes such as JourneyD. AirAsia also fosters social enterprise initiatives across Asean through its philanthropy arm, AirAsia Foundation.