AirAsia India launches the ‘RedSmart’ app
National, 14th July’20: AirAsia India launched an aviation analytics app that helps enhance the operational efficiency of the airline by monitoring and helping manage aircraft turnaround between flights with data analytics in real time. The digital launch had Mr. Sunil Bhaskaran, MD & CEO, AirAsia India, Mr. Shankar Narayanan, President and Global Head Retail, CPG, Travel and Hospitality, Tata Consultancy Services, along with other senior management officials from AirAsia and TCS come together for the occasion.
AirAsia India and TCS collaborated on this project which kicked off with workshops to design a best-in-class system with state-of-the-art technology to capture all the Precision Time Schedule activities, i.e. activities carried out for an aircraft turnaround during base and transit departures, through ‘Program RedSmart’. The RedSmart app, built on the TCS proprietary TCS AvianaTM Suite, is designed to provide the airline with a holistic approach to handling and managing flight operations and driving cost efficiencies. In order to improve operational efficiency and deliver a superlative customer experience, the RedSmart app captures PTS activities in real time on a digital platform. With the launch of RedSmart, AirAsia India’s Operational Control Center (OCC) has real-time situational awareness that helps drive improvements in aircraft utilization and enables improved On-Time Performance to deliver customer delight.
Some of the key features of the RedSmart app include:
Real Time Data and visibility on Precision Time Schedule activities for all flights
Analytics and insights on improvement opportunities through data driven decisions
Improvement in Operational Efficiency and On-Time Performance
Increasing the Net Promoter Score (NPS)
Speaking at the launch of RedSmart, Mr. Sunil Bhaskaran, MD & CEO, AirAsia India said, "As an airline that has consistently embraced technology to deliver operational efficiency and enhance our guest experience, the introduction of RedSmart will help further automate operational processes inflight and on-ground. We're delighted to partner with TCS, known for its futuristic technology solutions to launch RedSmart, the first of its kind in the aviation industry in India.”
Mr. Shankar Narayanan, President and Global Head Retail, CPG, Travel and Hospitality, Tata Consultancy Services added “TCS has been at the forefront of developing technology to enable path breaking solutions and helping enterprises become purpose-driven, resilient and adaptable. We are delighted to have partnered with AirAsia to launch the RedSmart app. Built on the TCS AvianaTM Suite, it will help them enhance guest experience and also boost their operational resilience and adaptability by enabling simultaneous monitoring and reporting on interconnected operational processes in real time, and respond to evolving needs of safety and sustainability in these unprecedented times.”
AirAsia India started User Acceptance Testing of RedSmart on 22nd May 2020 with real-time end to end trials commencing from 17th June 2020. Punctuality is a key performance indicator in the airline industry and AirAsia India’s close monitoring of Net Promoter Score data from its guests indicates that carriers with benchmark On-Time Performance (OTP) outperform on NPS and are a critical factor in meeting customer experience expectations. AirAsia has consistently ranked #1 or #2 on On Time Performance through 2020 as reported by the DGCA, while maintaining the lowest cancellation rate for the last 12 months amongst all major commercial airlines in India and the lowest complaints rate among low cost carriers in the country. With the advent of RedSmart, AirAsia India endeavours to set new benchmarks and further enhance On Time Performance with real-time alerts that help minimise delays with proactive corrective measures. Maintaining OTP also helps in keeping airline costs under check by optimising aircraft utilisation in stipulated routing, time-saving on engine hours usage and leasing amounts, better utilization of crew and cost savings and delay curve savings per minute.
With the onset of the new normal in travel, turnaround times have a necessitated increase to enable higher levels of sanitisation and disinfection and upkeep hygiene and safety, which the airline is able to keep a tab on with the utmost precision. RedSmart gives AirAsia India the critical edge to help improve turnaround times and on time performance, enabling cost efficiencies while delivering greater guest satisfaction.