Hola, Hermosa! AirAsia, vivo support the strong return of PH Festivals
The travel and tech giants team up to promote must-visits in local destinations as travel rebounds, starting with the support of local festivals such as Zamboanga’s Hermosa.
AirAsia Philippines boosts travel demand amid festival season with the 10.10 Boooking Fest
Miss Earth Philippines 2020 Roxie Smith poses with the teams from AirAsia Philippines and vivo in front of the hallmark Zamboangueño cultural symbol – the Vinta
AirAsia Philippines and vivo are coming together once again to drum up the return of face-to-face celebration of local festivals, starting with Zamboanga City’s Hermosa Festival. The world’s best low-cost airline and vivo also aim to spur demand for domestic and inbound international travel through aggregated online content and special promos and deals.
The travel and tech giants hero the importance of organic online content in the rebound of tourism demand. In attaining this goal, the industry leaders partnered with Miss Earth Philippines 2020 Roxie Smith to share with her audience an immersive experience at Hermosa Festival’s Celebracion de Colores which features the Regatta de Zamboanga, or race of the Vintas; and the Mascota Fashion show and competition, which rallied local designers to compete with their best interpretation of the traditional Zamboangueño ensemble, Mascota.
The airline is also set to join the much-anticipated float parade of the MassKara festival, highlighting cultural landmarks and milestones of Bacolod in its float.
AirAsia Philippines Head of Communications and Public Affairs Steve Dailisan shares: “In our respective industries, AirAsia and vivo promote the same mission: democratizing services and technology. By launching quality yet affordable flights, AirAsia was able to empower more people to travel. vivo, on the other hand, has enabled more tech-savvy individuals to be more productive with powerful technology sans the need to invest in heftily priced devices. Through this value of attainability, more people get to enjoy leisure travel and content creation, which are both integral to the recovery of not just tourism but all other attached sectors.”
The partnership is set to be sustained with a freebie promo for all AirAsia guests who flew with the world’s best low-cost airline from August 13 to October 30. The first 200 AirAsia passengers who will purchase a vivo Y35 are entitled to claim a freebie set consisting of a fitness tracker or TWS Bluetooth earphones. The midrange champion is a perfect travel partner as it boasts a 5000mAh Battery with 44W fast-charging capability, 8+8GB Extended RAM complemented by 256 internal ROM, a triple AI Camera with 50MP Main Camera, and a 16MP HD Selfie Camera. To claim the freebie, the purchasing passenger needs to present their AirAsia boarding pass. The freebie promo will run from November 1 to November 30 in select vivo concept stores and kiosks nationwide.
AirAsia guests are also in for a sweet treat this month with the October 10.10 Boooking fest, featuring a one-way base fare of as low as Php 70. Guest-favorites Caticlan, Davao and Puerto Princesa are among those that bear the slashed-off price tag. More information on the sale can be found on the official AirAsia Facebook page.
Dustin Yu happily molds his own chocolate bars inside the chocolate lab of Malagos Garden Resort, which houses the famous and globally exported Malagos Chocolate
AirAsia and vivo, prior to flying Smith to Zamboanga City, also partnered with up-and-coming Sparkle GMA Artist Center talent Dustin Yu to feature some key travel destinations in Davao City. This includes the Malagos Garden Resort, home of the country’s very own export-quality chocolate; and the Philippine Eagle Center, a conservation center for the critically endangered Philippine Eagle.
The airline invites its guests to download the airasia Super App for more exciting deals and promos this holiday season and visit airasia’s travel safe page for updated travel requirements for all destinations.