airasia and the Singapore Tourism Board launch partnership to promote travel
The partnership will drive destination awareness through joint marketing efforts and encourage travellers to experience Singapore through airasia Super App’s varied offerings
Tony Fernandes, CEO of Capital A and Keith Tan, Chief Executive of Singapore Tourism Board signing the MOU at the press conference today.
KUALA LUMPUR / SINGAPORE, 16 FEBRUARY 2022 - airasia and the Singapore Tourism Board (STB) have signed a Memorandum of Understanding (MOU) to promote travel to Singapore. As part of this partnership, travellers from the region can now access a wide range of attractive travel deals to Singapore on the airasia Super App.
Users of the Super App, which has travel and lifestyle offerings, can now book tourism experiences in Singapore such as flight and hotel packages, meals and other experiences. These have been added to the Super App platform as part of the partnership.
In addition, both parties will also work together to pilot digital solutions to enhance the visitor experience in Singapore, as well as exchange knowledge and insights that will deepen their understanding of travellers from Southeast Asia markets – for example, traveller spending patterns. airasia and STB will also jointly promote Singapore through marketing campaigns and content partnerships.
Tony Fernandes, CEO of Capital A said, “We are thrilled to collaborate with the Singapore Tourism Board, and would like to thank them for this collaborative opportunity. Singapore is a key market for us and as Southeast Asia’s fastest growing super app with a strong OTA platform and a wealth of data collected over 20 years as a leading airline in the world, we are sure that we will be able to maximise this partnership and drive traffic across Southeast Asia into Singapore together.”
Amanda Woo, CEO of airasia Super App said “As international borders gradually reopen, it is important for all industry stakeholders to collaborate and drive the travel industry forward. The airasia Super App is ready to facilitate travel across the region, as we now have a holistic travel platform with an enhanced user experience when making travel plans. This partnership with STB is strategic and timely, and we look forward towards promoting Singapore to all of our app users across Southeast Asia.”
Mr Keith Tan, Chief Executive, Singapore Tourism Board, said “We are delighted to collaborate with airasia, a key regional partner, as part of our efforts to support the recovery of the tourism sector. Southeast Asia, which airasia understands deeply, represents a key element of that recovery. Through the airasia Super App, STB anticipates reaching a wider regional audience and welcoming them back to Singapore.”
Stay up to date with everything from the airasia Super App by following @airasiasuperapp on Instagram and Facebook for the latest updates on airasia Super App’s offerings! For a seamless and enhanced experience, download your airasia Super App from the Apple App Store, Google Play Store or Huawei AppGallery now.
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About airasia Super App
The airasia Super App is a one-stop travel, e-commerce and fin-tech platform offering consumers over 16 lines of products and services via the super app as well as airasia.com website. Powered by data and technology, the airasia super app leverages its digital ecosystem of 51 million users and 40 million downloads to generate personalised and seamless consumer experience in the digital new era. Users can also engage in real-time conversations, join like-minded communities, play games and much more. From travel needs to everyday lifestyle essentials, there is always something for everyone on the airasia Super App. Download the airasia Super App via the Apple App Store or the Google Play Store.
About the Singapore Tourism Board (STB)
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
More: www.stb.gov.sg or www.visitsingapore.com
Follow us: facebook.com/STBsingapore or linkedin.com/company/singapore-tourism-board