AirAsia Teams Up with Local DJs Jessica Ho, Dickson Yu, and Ah Jeng for an Exciting Travel Campaign - “Bestie Wild Ride (老Best大癲遊) ”

Hong Kong, April 7 – AirAsia is thrilled to announce an innovative travel campaign designed to inspire and engage younger travelers in Hong Kong and Macao. Featuring local DJs Jessica Ho(謝茜嘉), Dickson Yu(余德丞), and Ah Jeng(阿正), this initiative invites travelers to discover vibrant destinations through music and adventure.

The campaign aims to promote AirAsia's commitment to being the world’s best low-cost carrier while highlighting diverse travel experiences available to the customers. Each DJ will embark on a unique journey, tasked with finding the best, and uncovering hidden gems—all while creating captivating video content that pairs their musical talents with the essence of travel.

The series will feature six videos that highlight AirAsia's strong network to Malaysia, Thailand, the Philippines, and Indonesia. Destinations will include Kota Kinabalu (Sabah), Kuala Lumpur, Jakarta, Manila, Boracay, Bangkok, and Krabi. Each video will pair with a unique musical genre, adding a creative twist to the travel experience. 

"At AirAsia, we believe that travel should be accessible to everyone, especially with your besties." said Terence So, Head of Marketing from AirAsia (Hong Kong and Macao). "There are so many trendy, nice, chill places to explore in SEA. By blending music and travel, we aim to inspire our customers to fly with us, the world's best low cost airline, explore new places and create their best memories. Jessica, Dickson, and Ah Jeng embody the spirit of exploration, and we can’t wait for our travelers to join them on this journey."

The first video, showcasing Jessica Ho's adventure is now available HERE! For more details, visit the event webpage. Follow AirAsia on Youtube @flyairasia for updates on these videos and travel tips.