Southeast Asian pride showcased through AirAsia and Pestle & Mortar Clothing collaboration

Photo Caption: (Fifth from left) Head of Brand, AirAsia Group Rudy Khaw with CEO and Co-Founder of Pestle & Mortar Clothing Hugh Koh at the launch of PMC x AirAsia: S.E.A. Pride collection in Kuala Lumpur.

KUALA LUMPUR, 11 February 2020 - AirAsia and Pestle & Mortar Clothing today launched ‘PMC x AirAsia: S.E.A. Pride’ - an exclusive capsule collection with the theme of celebrating and championing Southeast Asia, its culture and its people.

Designed by seven different Southeast Asian designers from Malaysia (Pestle & Mortar Clothing), Vietnam (Headless), Cambodia (Lisa Mam and Peap Tarr), Thailand (Mamablues), the Philippines (Don’t Blame The Kids) and Singapore (Sam Lo), the collection aims to spark conversations as the designers were given full creative freedom in expressing the essence of Southeast Asia through their eyes, ultimately showcasing to the world what Southeast Asian artists have to offer.

Launched by Head of Brand, AirAsia Group Rudy Khaw, and Pestle & Mortar Clothing CEO and Co-Founder Hugh Koh at REXKL, the line features seven clothing and accessory items such as three unisex t-shirts, a five-panel cap, a luggage tag, a bum bag and a set of three pins.

Head of Brand, AirAsia Group Rudy Khaw said, “We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing, to elevate the presence of Southeast Asian brands in our lifestyle offerings. This partnership has opened up opportunities for regional artists and designers to collaborate and showcase their work on our extensive network as well as online, and we hope this will encourage more young designers in Asean to find new ways to express themselves and their rich heritage.”

Pestle & Mortar Clothing CEO and Co-Founder Hugh Koh said, “We are a storytelling company first and a clothing brand second. We at Pestle & Mortar Clothing use our apparel as a canvas for stories and we aim to spark conversations through our designs and ultimately show the world what Southeast Asia is capable of. This collaboration with AirAsia is extremely special to us as we kick off our year long 10th Anniversary Campaign with them and at the same time we get to highlight Southeast Asia region through the eyes of 7 different storytelling artists.”

The new collection will be available for purchase starting 15 February 2020 on selected AirAsia flights, Major Drop Sunway Pyramid, Major Drop Midvalley, pestlemortarclothing.com and ourshop.com. 

For the latest AirAsia news, activities and promotions, follow AirAsia on Twitter (twitter.com/AirAsia), Facebook (facebook.com/AirAsia) and Instagram (instagram.com/AirAsia). 

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 About Pestle & Mortar Clothing

Established in the year 2010, Pestle & Mortar Clothing isn’t just about what you wear, but also a projection of our personal lifestyle, culture and homeland. Our designs pay homage to the things we find familiar whilst growing up in South East Asia. This approach makes it even more personal for us; our geography, through our eyes. The most ordinary and mundane things sometimes defines who we really are, but more importantly, where we come from. The name is derived from the background of the team comprising mostly of Southeast Asians. A pestle and mortar can be found in pretty much every asian household and is a representation of us. Very much like the ingredients used with a pestle and mortar this signifies each of our experiences and identities all fused together into one beautiful paste like substance, our products. “Pride Of Southeast Asia.”