AirAsia Celebrates Women Empowerment and Gender Equality with #GirlsCanDoAnything Campaign
A suite of initiatives to reaffirm commitment to advancing equality
Raise awareness and attain inclusive sustainable social-economic development
Champion women to unleash full potential and capabilities
Photo caption: Allstars (AirAsia’s staff) striking #EachForEqual pose to highlight a commitment to a gender-equal world.
An equal world is an enabled world. Gender equality is essential for economies and communities to thrive. How will we help to forge a gender-equal world? Collectively, each one of us can play a part by shining a light on gender equality. Let it be seen and be heard.
For the third year in succession, AirAsia’s #GirlsCanDoAnything - a campaign focused on equality with a suite of purpose-driven programmes designed to support women from all walks of life. This campaign reflects AirAsia’s commitment to the importance of social sustainability centred around the empowerment of women, both within the group business operations and in wider local communities.
Watch the Girls Can Do Anything video here.
AirAsia Group Head of Government Relations, Global Affairs & Sustainability, Shasha Ridzam said: AirAsia is fully committed to sustainability that goes beyond just the environment. Social well-being is an integral part of sustainable development, and this includes providing equal opportunities, regardless of race, social background, and gender. I believe that in attaining inclusive socio-economic development, there needs to be a balance between profitability and prosperity, and environmental and social needs. It is crucial for us to take the leadership role in promoting social sustainability. We are striving to play our part and make a positive social impact on all our stakeholders.”
AirAsia Group President of RedBeat Ventures, Aireen Omar said: “Inclusion & Diversity are essential to AirAsia's business and digital transformation. We are on a mission to empower and support women, both within and outside of AirAsia. Riding on the inclusive and open culture we practise, coupled with our strategic investments in the digital and technology space, we hope to bring positive change for the girls and women, inspiring them to achieve successful careers and fulfilling lives. I believe #GirlsCanDoAnything if we believe in our own capabilities.”
1. Project Girls for Girls (G4G) - Internal
Conceptualised at Harvard Kennedy School in 2016, G4G was born with a clear vision to help young women develop the courage, vision, and skills to take on public leadership by mobilising female leaders to inspire and support the next generation to play a greater role in leadership.
Through an exclusive collaboration with the Malaysia chapter of Project G4G, AirAsia kickstarts a mentorship circle. Open to all female Allstars, ten aspiring young women will be selected to join a 7-week program run by trained mentors covering seven modules and topics including leadership, arts of communications, negotiation skills, to name a few.
2. Girls’ Support Platform - Internal
A curated internal support programme for female Allstars, this programme is focusing on pairing trailblazing and inspiring female mentors with mentees through various touchpoints. This platform will see meaningful conversations exchange and serve as an inspiration to build women’s capability at the workplace and outside of work.
Programme:
A. MentorHub, a virtual hub that allows mentor and mentee to meet and be paired up
B. Masterclass sessions on selected topics with tools and guidance
C. Networking sessions that connect participants with female leaders with various background and depth of experiences
D. MentorConnects, a bi-weekly online one-on-one mentoring session
3. Back To Work Scheme - External
A career comeback scheme is set to be introduced in Q4 to support and assist women who sacrificed their careers for beloved families, targeting women with career gaps of at least a year. Under this scheme, participants can look forward to guidance on essential and useful workplace skills for career advancement including CV writing, interview know-how as well as career tips from AirAsia female leaders. The scheme serves as an inspiration and confidence booster for career comeback moms. Stay tuned for more details.
4. empowerHER Workshop - External
When women have equal access to information and opportunity, anything is possible. ‘empowerHER’ is an initiative organised in partnership with Google, based on Google’s ‘Women Will’ programme, that focuses on digital programmes for economic empowerment for women across the world. The initiative also addresses the gaps in information and empowerment to help where women are being excluded. Targeting 150 female participants, this comprehensive one-day workshop seeks to aid women to be better equipped with digital literacy, entrepreneurship and leadership skills. These participants will involve SMEs who are currently working with and supported by Teleport, Ourshop, Santan as well as those recommended by the respective ministries in ASEAN that work with female entrepreneurs.
For more details: https://www.womenwill.com/