Over two million BIG Points await with the #AirAsiaOpenDoors campaign

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World's best low-cost airline celebrates its 16th anniversary with a unique challenge across Malaysia

SEPANG, 18 DECEMBER 2017 - AirAsia invites travellers for a journey of unconventional adventures through the launch of the #AirAsiaOpenDoors campaign in conjunction with its 16th anniversary celebration.

Starting today until 14 January 2018, AirAsia is challenging the public in a unique activation to find 16 hidden doors around Malaysia, snap a photo of them with the door, upload it on Instagram with the given hashtags to earn points, and stand a chance to win over two million BIG Points!

Participants can also earn more points through other activities online such as share, vote, gain votes to move up the rank. At the end of the 4-week contest, Top 186 contestants will stand a chance to win a Grand Prize of one million BIG Points. Participants can visit opendoors.airasia.com for more information on the #AirAsiaOpenDoors campaign challenge.

Spencer Lee, Head of Commercial, AirAsia Berhad said, “We have come a long way since we first started with just two aircrafts to now having over 200 aircraft that have flown more than 400 million guests. We take pride in unlocking more than 130 destinations in our extensive network, including the less travelled places yet dream destinations for many. Now everyone can fly to Asean’s beautiful hidden gems such as Sihanoukville, Davao, Nha Trang, Luang Prabang, and many more and enjoy exciting adventures with just a direct flight away.”

“We hope our guests will continue to create these amazing experiences with us through the #AirAsiaOpenDoors campaign as we uncover new frontiers together across Asean and the rest of Asia. We would also like to take the opportunity to thank all our guests who have supported us and our dreams throughout all these years to be where we are today, as the world’s best low-cost airline for nine consecutive years. We will also continue to provide the best flying experience for our guests with low fares and as we go digital with ROKKI, ROKKIshop.com and more,” he added.

The campaign follows the AirAsia story in opening doors for over a decade to allow travellers to discover many unexplored destinations in the region and beyond to gather enriching experiences beyond the usual attractions.

To celebrate the milestone, AirAsia is partnering with UnionPay as the campaign’s official partner. From now until 28 February 2018, UnionPay cardholders will enjoy additional 10 percent off on top of all AirAsia promotions online via an exclusive landing page* for travel period between 3 January 2018 and 30 January 2019, with terms and conditions apply. Other supporting partners for #AirAsiaOpenDoors campaign include AirAsia BIG Loyalty, AirAsia Go, AirAsia RedTix, CarTrawler, travel3sixty, Tune Hotels, Tune Protect Travel AirAsia, and Tune Talk.

In addition, AirAsia is launching Tune Protect Travel - AirAsia Annual Plan catered for frequent travelers. With the annual plan, guests can enjoy a lower price with extensive coverage for worry-free holidays all year-round. Visit tuneprotect.com/airasia for more information.

For latest AirAsia news, activities and promotions, please follow AirAsia on Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia).

*http://www.airasia.com/my/en/promotion/get-10-percent-discount-on-top-of-all-airasia-promotions-with-unionpay-card.page

Global, NewsMinjun YuSepang