Swipe right to fall in love with Malaysia

AUCKLAND, 24 April 2018 – AirAsia has launched its latest destination push encouraging New Zealanders to swipe right on Tinder and fall in love with the world’s most eligible destination – Malaysia.

The ‘Meet Malaysia’ campaign, which will roll out today in out-of-home, digital, in-app, radio and social channels comes as the airline prepares to carry its 500 millionth customer, a feat expected to be celebrated across its network early next month.

AirAsia Group Head of Brand Rudy Khaw said, “While more traditional destinations within Indonesia, Thailand and Vietnam were well known by New Zealanders, the opportunity to present Malaysia’s epic landscapes and experiences was something we hoped travellers would consider next time they embark on a journey to Southeast Asia.

“This match-making exercise is a cheeky way of engaging kiwis curious to know more about Malaysia, from hiking Mount Kinabalu, swimming with sea turtles in Kuching to the smell of fresh laksa and street food in Penang.”

To coincide with today’s launch, AirAsia also announced its support for two of Malaysia’s premier festivals, the Borneo Jazz Festival to be held in Miri, Sarawak on 11-13 May 2018 and the Rainforest World Music Festival in Kuching, Sarawak on 13-15 July 2018.

Users who fall in love with Malaysia on Tinder will also go into the draw to win a return trip for two persons to Malaysia, and general admission tickets to the Borneo Jazz Festival or Rainforest World Music Festival.

AirAsia has made low cost travel for New Zealanders a reality, operating seven flights per week from Auckland to its hub in Kuala Lumpur, and onward connections to fifteen cities in Malaysia and more than 130 destinations across Asia Pacific, the Middle East and the US.