AirAsia rebrands social media for better community engagement

SEPANG, 1 March 2023 - As AirAsia continues to fly high and the airasia Super App consumer engagement soars to new heights, the airline, as well as one of the fastest growing travel and lifestyle platforms in the region, are committed to building and engaging their online communities more effectively on social media.

As Capital A digital transformation continues, all AirAsia airline content on Instagram and TikTok will be now be posted on the @flyairasia account, including the latest travel tips, deals such as free seats, new destinations to explore, and more exciting travel content to appeal directly to wanderlust seekers on the one space. 

The official account of @airasiacabincrew has also merged with the @flyairsia account to boost the airline content. The Instagram account will also be expanded to local markets including the Philippines, Thailand, Indonesia, Singapore, Korea and Japan to meet different market needs and to provide greater variety and value.

Other inspiring travel and lifestyle content will be posted on the @airasiasuperapp account on Instagram and TikTok, which represents a diverse range of services from flights from over 700 airlines globally, accommodation options with at least 900,000 choices, airasia ride (e-hailing services), airasia shop (online travel retail & duty-free shopping), airasia transport and more to millions of airasia members. Supersized with more engaging content and informative guidelines, the @airasiasuperapp provides a seamless travel experience and helps stimulate and enrich lifestyles for everyone.

The new handles will reflect AirAsia’s brand identity and values, and make it easier for customers to connect with the airline and the super app on social media.

AirAsia has also expanded its social media presence across other platforms including YouTube (@airasia), Twitter (@airasia), Weibo and WeChat. Besides @flyairasia and @airasiasuperapp, follow its other affiliated accounts on Instagram and Facebook and turn on the notifications to stay up to date!