airasia Superapp inks partnership with Dufry to enhance duty-free shopping experience

KUALA LUMPUR, 16 MAY 2023 - airasia shop (formerly known as airasia travelmall), the online duty-free shopping platform by airasia Superapp, announced a partnership with leading global travel retailer Dufry today to expand its offerings and choices for customers.  

Through this partnership, airasia shop will now be able to offer customers more than 1,000 new duty-free products in selected airports. Click on the “Shop” icon on airasia Superapp to find out more. 

Additionally, customers can now also have the option of picking up their items after shopping on airasia shop from Dufry’s outlets in three new airports*: Perth Airport (Terminal 1), Australia; Siem Reap International Airport (Terminal 1), Cambodia and Phnom Penh International Airport (Terminal 1), Cambodia.

Customers can also choose airasia shop’s inflight delivery option, where they can have selected products hand-delivered to them on their AirAsia flight by cabin crew members, which will help them save time and baggage space.

This partnership between airasia shop and Dufry is the first between the platform and a leading travel experience player in the market. Commenting on the collaboration, Tan Mai Yin, Chief Commercial Officer of airasia Superapp added, “As a leading travel superapp in the region, we want to create a seamless and convenient experience for travellers, including their travel retail & duty-free shopping experiences. By having a major global travel retailer brand such as Dufry onboard, we can now offer our app users & all travellers a better and wider inventory of duty-free products.”

“As a robust duty-free shopping ecosystem that provides customers with the utmost convenience and choices, we are proud to be pioneering the digital transformation in the travel shopping industry with Dufry. We are also excited to announce that from now until 30 June 2023, all customers can purchase any two products from Dufry on the airasia shop platform and get an extra 20% off. There are other exciting promo codes available exclusively in airasia shop, so head on over and start shopping now!”

Pedro Castro, Chief Operations Officer of Dufry APAC quotes, “The partnership between airasia shop and Dufry reinforces our company vision to provide our travellers with a holistic travel experience through bringing duty-free shopping one step closer to the travellers. We are happy that the travellers can preorder our duty-free assortment in the airasia shop platform and pick up when they arrive to our selected duty-free stores in the airports.”

One of the most well-known travel experience players in the world, Dufry offers a variety of retail formats, such as duty-free, duty-paid, brand boutiques, specialized concepts, convenience stores as well as F&B outlets across 5,500 outlets worldwide in 1,200 locations across 75 countries.

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