airasia rewards wins recognition at Malaysia Technology Excellence Awards 2023
KUALA LUMPUR, 9 MAY 2023 - Asean's lifestyle rewards programme, airasia rewards took home the Malaysia Technology Excellence Awards for application programming interface (API) - Airline category at the recently held Malaysia Technology Excellence Awards for its successful introduction of the loyalty points exchange platform “airasia xchange” amidst the challenging economic landscape during the pandemic.
Driven by application programming interface (API), airasia xchange helped to expand its rewards offerings and provide a convenient option for its members to instantly convert their bank or other loyalty points to airasia points and vice versa. The process can be done in real-time, providing members with a fast, instant and seamless way to exchange their loyalty points.
This universal points hub offers partners a simplified onboarding process with minimal technical requirements, making it easy for them to participate in the airasia xchange platform. With convenient points exchange capabilities and access to multiple loyalty currencies across various countries and regions, partners can gain a competitive advantage and benefit from the partnership. This approach streamlines participation and maximizes outcomes for all parties involved, making it a win-win situation.
airasia members can use their converted points to redeem flights, hotel stays, lifestyle deals and much more. They also have the option to redeem their rewards with the combination of airasia points and cash, should they have insufficient points balance in their account. Ultimately, the platform aims to increase consumer stickiness, create unique value to the airasia members experience, and maximising the value of loyalty points with an end goal of extending the membership life cycle.
Chief Loyalty Officer of airasia rewards, Ong Wai Fong commented, “We are pleased that our continuous efforts of enhancing our product offerings are being recognised by industry counterparts. In 2022, we completed a record-breaking and fantastic year for airasia xchange as it recorded a total of over 10,000 unique converters, 400% YoY growth. The total transaction count also increased close to 25 times YoY to over 100,000 transactions the same year.”
“Our platform offers a unique solution with innovative technology to both our partners and members. We allow our members to maximise the value of their points by exchanging them seamlessly through airasia xchange. Additionally, our partners can foster customer loyalty, boost engagement, and ensure retention.”.
The Malaysia Technology Excellence Awards recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.
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