Insights into airasia MOVE’s Hotel Booking Trends in 2023
KUALA LUMPUR, 19 January 2024 - Asia’s Best Travel Booking App, airasia MOVE (formerly airasia Superapp) unveils the top hotel destinations and properties booked by its users in 2023, with domestic destinations in Malaysia (Kuala Lumpur, Penang, Kuching, Kota Kinabalu) taking the top spots, along with Bangkok in Thailand and Bali in Indonesia that continue to be popular choices among travellers.
On top of these all-time popular destinations, airasia move is pleased to share further insights into more recommended destinations for 2024:
Based on the bookings made in 2023, the top-booked hotels reveal varying preferences of airasia MOVE users across different regions. In Malaysia, the most-booked hotels were in Penang and Kuala Lumpur. Meanwhile, hotels in Palembang and Bangkok topped the lists for Indonesia and Thailand, respectively. In the Philippines, Manila and Boracay secured the top positions in terms of hotel bookings.
A substantial 74% of the bookings fall between the range of RM250 and RM400 per night, with a strong preference for boutique accommodations featuring unique themes that provide a balance of affordability and comfort.
In terms of traveller types, couples and solo adventurers took the lead, constituting 43.8% and 33.8% of the user base, respectively, followed by group travellers at 13.6% and families at 8.8%. It highlights a travel trend towards more intimate and independent exploration, emphasising airasia move’s appeal as a convenient OTA (online travel agent) platform to a diverse array of traveller profiles.
Notably, a significant 40.7% of hotel bookings occurred within a tight window of 3 days before the scheduled arrival. The next most popular timeframe for bookings fell within the 4 to 14-day range. This trend is indicative of users mostly reserving hotels for short weekend getaways and business trips.
While for Flight + Hotel (SNAP), a product featuring flights and hotels together in one booking, a notable 15% of the bookings were made 8 to 14 days leading up to the planned arrival. Following closely were bookings made within 0 to 7 days. It unravels the diverse planning behaviours of airasia MOVE users, from strategically planned journeys to spontaneous escapes. With the flight and hotel combo, it offers users the convenience of a stress- and worry-free holiday-planning process at an unbeatable price, enhancing the overall travel experience.
Calling all the travellers! There will be a special 72-hour Flash Sale where the users can enjoy an extra RM30 OFF all hotels with promo code [FLASHSALE] between 19 to 21 January 2024 by clicking on the ‘Hotels’ icon on the airasia MOVE app. Do not miss out on this value-for-money deal to book your next getaways.
There is always something for everyone on the airasia Superapp, one of the fastest-growing online travel agents (OTAs) in the region, which has over 700 airlines and 900,000 hotels for you to choose from!
Stay updated with everything from the airasia Superapp by following @airasiasuperapp on Instagram, Threads & TikTok or @airasia on Twitter for the latest updates. For a seamless and enhanced experience, download your airasia Superapp (to be renamed to airasia MOVE soon) from the Apple App Store, Google Play Store, or Huawei AppGallery.