Phnom Penh, 11 June 2026 – AirAsia Cambodia (flight code: KT) and the Cambodia Tourism Board (CTB) have entered into a strategic partnership on 30th May 2026 to boost Cambodia’s tourism growth and elevate the Kingdom’s profile in key international markets, with a strong focus on India and Australia.

The agreement was signed by Mr. Nam Vissoth, Chief Executive Officer, AirAsia Cambodia, and His Excellency Kim Minea, Chief Executive Officer, Cambodia Tourism Board. It was witnessed by His Excellency Huot Hak, Minister of Tourism and Chairman of Cambodia Tourism Board.

Under the collaboration, AirAsia and CTB will jointly invest USD100,000 to co-develop and implement a series of marketing and promotional initiatives targeting travellers from India and Australia. To bridge the gap of direct routes, the campaigns will actively promote AirAsia’s Fly-Thru via Kuala Lumpur. This connectivity enables seamless transit for travellers from both markets, allowing them to book a single itinerary, skip immigration during layovers, and have their baggage checked through directly to Cambodia. Planned activities include joint digital campaigns, advertising promotions, participation in travel expos, and familiarisation (FAM) trips for Key Opinion Leaders (KOLs) and media representatives from both markets.

The first joint campaign has been launched since May 2026, highlighting Cambodia’s rich cultural heritage, vibrant cities, natural attractions, and unique travel experiences to further strengthen the Kingdom’s visibility among international travellers.

Mr. Nam Vissoth, Chief Executive Officer, AirAsia Cambodia, said: “As a Cambodian low-cost carrier, AirAsia Cambodia operates as part of the wider AirAsia X (AirAsia Group) network, committed to making air travel affordable and accessible to all. We are dedicated to ensuring every Cambodian can fly, a mission that directly drives Cambodia’s long-term tourism vision. Through our convenient Fly-Thru via Kuala Lumpur, we are seamlessly bridging Cambodia with key global markets like India and Australia, allowing international travellers to experience a hassle-free journey with single-itinerary booking and direct baggage check-through to the Kingdom.

“This strategic partnership with the Cambodia Tourism Board represents an important milestone in our shared mission to showcase the Kingdom’s rich cultural heritage, warm hospitality, and diverse tourism offerings to the world.”

His Excellency Kim Minea, Chief Executive Officer, Cambodia Tourism Board, said: “Strategic partnerships with international airlines such as AirAsia are essential in strengthening Cambodia’s tourism growth and global competitiveness. Aviation connectivity plays a critical role not only in increasing visitor arrivals, but also in shaping how Cambodia is perceived by international travelers. Through this collaboration, we aim to amplify Cambodia’s positive narratives and showcase the Kingdom as a dynamic, welcoming, and diverse destination. Beyond our world-renowned heritage sites, Cambodia offers vibrant urban experiences, authentic cultural encounters, nature-based tourism, and warm hospitality that deserve greater global recognition.”

“By working closely with strong international aviation partners, like AirAsia, we can reach new audiences, inspire traveler confidence, and help reshape outdated perceptions by presenting the modern and evolving story of Cambodia to the world.”

AirAsia and Cambodia Tourism Board Sign Strategic Agreement to Boost Tourism to Cambodia