AirAsia BIG launches BIG Xchange, the world’s first airline points exchange platform

Photo Caption: (Third from left) Citi Malaysia Head of Cards & Consumer Lending Mr Federico Grigera, Citi Malaysia Consumer Business Manager Ms Elaine Fan, AirAsia BIG Loyalty Acting CEO Ms Sereen Teoh and AirAsia BIG Loyalty Chief Commercial Officer Mr Victor Kaw at the AirAsia BIG Xchange launch today.

SEPANG, 14 September 2018 - AirAsia BIG Loyalty today launched BIG Xchange, the world’s first airline points exchange platform, for BIG Members to convert between BIG Points and partner points seamlessly and instantly.

From 25 September 2018, BIG Members will be able to link their loyalty point accounts with participating partners to their BIG Loyalty account via BIG Xchange - available only on the AirAsia BIG Loyalty mobile app - making it easier to convert to BIG Points on a single platform from lifestyle and financial partners’ loyalty programmes.

With its first partner, Citi Malaysia, on board BIG Xchange, Citi credit cardholders can now instantly convert their Citi Rewards points or PremierMiles to BIG Points and enjoy exclusive monthly member-only Final Call Sales with up to 90% off flight fares. The partnership will further extend to Citi Thailand, as well as other financial and lifestyle partners with loyalty points in the coming months.

To kick off the launch of the BIG Xchange, Citi credit cardholders who convert their Citi Rewards points or PremierMiles to BIG Points on BIG Xchange will also benefit from a bonus of 50% BIG Points from 25 September 2018 until 15 October 2018 and a 30% bonus subsequently through to year end. Additionally, Citi credit cardholders who enroll their cards on BIG Xchange during this promotional period will be rewarded with 200 BIG Points per Citi credit card.

Speaking at the launch, AirAsia BIG Loyalty Acting CEO Sereen Teoh said, “Conversion is the fastest way for BIG Members to build up their points. By allowing our members to exchange points between BIG Loyalty and our partners, we give our members more freedom to decide just how to spend their loyalty points, regardless of where they’re from.”

Citi Malaysia Consumer Business Manager Elaine Fan said, “Citi is AirAsia’s first partner in this innovative digital platform for credit cardholders, clearly a recognition of Citi’s leadership and core customer engagement strategy of innovation through digitization. Both Citi and AirAsia share a common pursuit of passion and excellence. The digital revolution is transforming consumer behaviour and business interaction. It is an exciting future as we see greater consumer preferences especially amongst the growing millennial segment for digital financial solutions and services. Citi is in the forefront as a premier global digital bank. It is about leveraging the globality of our strengths, building valuable e-commerce partnerships and harnessing the power of our digital capabilities to best serve customer needs. ”

Currently, BIG Loyalty financial partners include Maybank, Public Bank, UOB, CIMB, Standard Chartered Bank in Malaysia, Citi Thailand and KBank in Thailand, and BNI, Maybank Indonesia and BCA in Indonesia and many more.

AirAsia BIG Loyalty also recently achieved their 20 million members count, and to celebrate, BIG Loyalty will be giving away 20 million BIG Points in prizes to its most active members from 1 September to 30 November 2018 as part of its #WeAre20MilBIG contest.

BIG Members who earn, redeem or convert the most BIG Points during the campaign period stand a chance to win 20,000 BIG Points every week, as well as a grand prize of 200,000 BIG Points at the end of the three months. BIG Members who convert the most BIG Points from their credit card or participating loyalty points partners will also walk away with 50,000 BIG Points monthly during the campaign period.

BIG Members can take part simply by earning BIG Points from qualifying AirAsia flights, BigPay or any of the over 160 lifestyle and travel partners across 6 key markets in Asia Pacific, or by converting bank and other loyalty points from our partners. Members can also redeem AirAsia flights, hotel stays and exciting tour activities to increase their chances of winning. More details on the giveaway can be found at airasiabig.com.

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About AirAsia BIG Loyalty

AirAsia BIG Loyalty was established in November 2011 and is owned and operated by BIG Loyalty Sdn Bhd (formerly known as Think BIG Digital Sdn Bhd), a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 20 million AirAsia BIG Loyalty Members can earn AirAsia BIG Points on AirAsia flights to over 130 destinations across Asia, Australia and New Zealand and the Middle East, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points. Other member-exclusive privileges include 24-hour priority booking for selected AirAsia sales.

AirAsia BIG Loyalty was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.

The AirAsia BIG Loyalty app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.