AirAsia celebrates 20 million BIG Loyalty members

Last updated 6.45pm, 29 August 2018

SEPANG, 29 August 2018 - AirAsia has reached 20 million BIG Members globally, marking a major milestone for its BIG Loyalty Programme.

The loyalty programme now averages 500,000 sign-ups per month, with the top five markets with the largest member bases being Malaysia (3.6 million members), China (2.3 million), Thailand (2.1 million), Indonesia (1.4 million) and India (1.1 million).

To celebrate, AirAsia BIG Loyalty is giving away a total of 20 million BIG Points to its most active members from 1 September to 30 November 2018 as part of its #WeAre20MilBIG contest. BIG Members who earn, redeem or convert the most points during this period stand a chance to win 20,000 BIG Points every week, 50,000 BIG Points every month as well as a grand prize of 200,000 BIG Points at the end of the three months.

AirAsia BIG Members can take part simply by earning BIG Points from qualifying AirAsia flights, BigPay or any of the over 160 lifestyle and travel partners across 6 key markets in Asia Pacific, or by converting bank and other loyalty points from our partners. Members can also redeem AirAsia flights, hotel stays and exciting tour activities to increase their chances of winning. More details on the giveaway can be found at airasiabig.com.

AirAsia Deputy Group CEO (Digital, Transformation and Corporate Services) Aireen Omar said, “We wish to thank each and every one of our loyal members for their continuous support. We could not have done this without you. Achieving this milestone is a big part of our digital plans for the airline, and members can look forward to even more opportunities to use their BIG Points as we move towards making it the currency of choice for the AirAsia Group ecosystem and our network of lifestyle partners across the region.”

Established in November 2011, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points, which are as good as cash, to knock off a portion of the fare. Other member-only privileges include 24-hour priority booking for all AirAsia sales plus monthly sales of up to 90% off on flight redemption.

Last year, AirAsia BIG Loyalty launched the world’s first Freedom Flyer Programme aimed at making it easier, faster and better for loyal guests to earn BIG Points based on flight frequency - the more guests fly with AirAsia, the faster they will earn BIG Points, regardless of how much they spend on fares.

AirAsia BIG Loyalty has won numerous awards, including Best Use of Technology at the Loyalty Awards 2018 for its Freedom Flyer Programme and Gold for Best Loyalty Programme (Travel/Hospitality) at Loyalty and Engagement Awards 2018.

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About AirAsia BIG Loyalty

AirAsia BIG Loyalty was established in November 2011 and is owned and operated by BIG Loyalty Sdn Bhd (formerly known as Think BIG Digital Sdn Bhd), a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 18 million AirAsia BIG Loyalty Members can earn AirAsia BIG Points on AirAsia flights to over 130 destinations across Asia, Australia and New Zealand and the Middle East, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points. Other member-exclusive privileges include 24-hour priority booking for selected AirAsia sales.

AirAsia BIG Loyalty was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.

The AirAsia BIG Loyalty app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.

(Updated 6.45pm, 29 August 2018: Corrected AirAsia BIG Loyalty operating entity name.)