AirAsia Foundation promotes shopping with East Malaysian social enterprises with free nationwide delivery
KUALA LUMPUR, 15 June 2021 - AirAsia Foundation is offering free nationwide delivery for East Malaysian products available at its online shop DestinationGOOD.com starting today, 15th June until 30th June 2021 in support of small businesses and social enterprises.
The campaign is in conjunction with the annual harvest season marked by the recent Kaamatan and Gawai festivals in East Malaysia. Shoppers will be able to get the free nationwide delivery with the promo code GOODHarvest.
Among items available at DestinationGOOD.com are cooking essentials such as premium rice, salt and spices, handicrafts such as woven baskets and tote bags and a wide range of children’s books celebrating cultural traditions of East Malaysian ethnic groups. Apart from products from Bario Asal, Langit Collective, Oyezbooks and Helping Hands Penan, also available are those from independent craft-makers.
AirAsia Foundation Executive Director Yap Mun Ching said: “Just as we support the need for movement restrictions to control the spread of the Covid-19 infections, we are also conscious of the difficulties it has caused our social enterprise partners. By offering free delivery, we want to make it as easy as possible for fans of our artisanal products to continue supporting their makers.
“These curated products are also perfect for East Malaysians unable to travel home for the festivities but are homesick and miss the taste of home. We take this opportunity to wish all East Malaysians a good harvest and good health in face of these challenging times.”
Destination GOOD is AirAsia Foundation’s flagship social enterprise shop in Kuala Lumpur which retails over 400 responsibly and ethically produced goods sourced from over 50 social enterprises in Asean. More than just a shop, Destination GOOD is a movement for mindful travelling and shopping and serves as an avenue for Asean social entrepreneurs and community-based enterprises to connect and collaborate.