AirAsia Hausboom Festival 2025 powered by Hotlink returns with “Paint the Town Red,” uniting 32 local & international artists with Malaysia’s biggest fashion and food festival
KUALA LUMPUR, 27 August 2025 – Achieving something consistently and continuously is never an easy task. However, for HAUSBOOM, they have once again proven their capability by announcing the return of the “AirAsia Hausboom Festival 2025 powered by Hotlink” – the biggest annual music and lifestyle event, now back with a bold new concept: “Paint the Town Red.”
This 11th & 12th October, AirAsia Hausboom Festival 2025 powered by Hotlink will return to MAEPS Serdang — bigger, bolder, and louder with the theme “Paint the Town Red.” Red symbolizes energy, courage, and passion — a perfect combination that represents Hausboom, AirAsia and Hotlink.
The epic collaboration with AirAsia makes this festival more than just a music festival. This year, AirAsia joins as the main title partner, bringing a holistic experience that combines entertainment, lifestyle, and exclusive surprises. As part of this collaboration, Hausboom has launched the AirAsia x Hausboom: Scan & Win Campaign, introducing a special limited-edition label across all 9 flavors with a unique QR Code, available at major retail chains such as 7-Eleven, Kedai Mesra Petronas, Shell Select, AEON BiG hypermarkets, and many other top outlets nationwide.
Every scan gives participants the chance to win exciting prizes, including 10 Unlimited Free Flights for One Year with AirAsia, return flight tickets to 18 destinations, vouchers for AirAsia MOVE, AirAsia RIDE & Ikhlas.com, cash prizes worth up to RM50,000, and free tickets to the AirAsia Hausboom Festival powered by Hotlink. The campaign runs from May 2025 until December 2025, with thousands of winners already announced so far.
According to Azri Zahier Azmi, Chief Executive Officer of Hausboom, “This year also marks the second consecutive year that Hotlink collaborates with Hausboom as an official partner. Hotlink champions greater value for smart spenders, allowing them to enjoy more of what they love. Our collaboration aims to bring more value and rewards to all festival fans."
In line with that, Hausboom and Hotlink are launching four limited-edition Hausboom cans, available in stores nationwide, to provide added value for Hotlink users. By scanning the QR code on these cans, consumers can join Hotlink and access Menang Ahad rewards, where they can win prizes every Sunday. Total prizes include 1000 free tickets to AirAsia Hausboom Festival 2025 powered by Hotlink, smartphones, prepaid top-ups, free internet and F&B vouchers. Throughout the festival, the Hotlink booth will also be packed with fun activities, exciting lucky draws, and more to add value for smart spenders.
This year, Hausboom is also teaming up with Perodua to deliver an even more extraordinary festival experience. Every ticket holder of the AirAsia Hausboom Festival 2025 powered by Hotlink stands a chance to win a brand-new Perodua Ativa through an exclusive lucky draw, which will be announced live on the main stage during the festival. This is the first time ever such a big prize is being given away, making the festival not just an exciting music experience but also a once-in-a-lifetime chance to drive home a new car!
Azri Zahier Azmi further added, “For the very first time, Hausboom will collaborate with Pin Yang, the founder of the famous food content platform KL Foodie, well-known on TikTok and Instagram, to bring you the Hausboom KL Foodie Fest — a food festival featuring over 100 unique food vendors, from exciting street eats, viral dishes, to hidden culinary gems. Admission is free, the festival is open from 10 AM until midnight, and it’s open to all ages.”
Amanda Woo, Group Chief Commercial Officer of AirAsia, said: “Music has always been part of AirAsia’s DNA, with our roots deeply connected to the industry through our founders and the many collaborations we have built over the years. In 2025 alone, we partnered with more than 10 music festivals across regions such as China, Philippines, Australia and more. We are thrilled to now bring that momentum home with the AirAsia Hausboom Festival 2025. This festival is more than just about music, it brings together lifestyle, food and fashion, and will feature both Malaysian and regional artists, drawing music lovers from across ASEAN. At AirAsia, we believe music connects people just as travel does, and this partnership with Hausboom is a natural fit as we continue to champion local talent and celebrate homegrown creativity.”
This year’s festival also welcomes 7-Eleven as the official convenience store partner, providing additional convenience for visitors to grab quick bites, fresh coffee, soft-serve ice cream, and their iconic Slurpee. With 7-Eleven on board, the AirAsia Hausboom Festival 2025 powered by Hotlink promises a complete and hassle-free experience for all festival-goers.
Apart from music, Hausboom Lokal Fest 2025 will be another major attraction for visitors. Featuring more than 80 streetwear and lifestyle brands, including SVG, Makerz, Kyrex, The Capcity, along with an exclusive curated thrift collection in collaboration with official thrift partner SOVO. The festival promises an exciting, creative, and trend-forward shopping experience for all attendees.
The star-studded lineup set to rock the festival stage includes legendary Malaysian music icons such as Dato’ M. Nasir, Dato’ Jamal Abdillah, Ella, Def-Gab-C, Slam, along with other big names like Noh Salleh & Restoe Iboe, Bunkface, K-Clique, 6ixth Sense, Spider, Salammusik, and Gerhana Skacinta.
Festival-goers will also be entertained by top local artists and fresh new talents such as Dolla, Insomniacks, No Good, Benzooloo, Slatan, Johny Comes Lately, Margastawa, Empty Page, DJ Fuzz, and many more — delivering unforgettable high-energy performances and incredible vibes. Hausboom is also flying in several acts from Indonesia, catering to regional music fans, including Samsons, Bernadya, Kunto Aji, Feby Putri, Nadhif Basalamah, and Ghea Indrawari. Adding to the excitement, emerging Malaysian acts like Lucidrari, LOKO, FUGO, TT.13, Spooky Wet Dreams, and The Rudean will bring diversity and freshness to the entertainment experience for all visitors.
TICKET PRICES START AT RM119
Tickets are now available at:
RM119 (General Admission)
RM299 (Rockzone)
RM1,200 (VVIP)
The VVIP Pass offers premium perks including an exclusive viewing deck, unlimited free food & drinks, private restrooms, and express lane access.
Tickets can be purchased online at:
https://sayalive.io/hausboomfestival2025
EVENT: AirAsia Hausboom Festival 2025 powered by Hotlink
VENUE: MAEPS, Serdang. (Malaysia Agro Exposition Park Serdang)
DATE: 11 & 12 October 2025
OFFICIAL PARTNERS: Official Partner AirAsia, Official Telco Partner Hotlink, Official Convenience Store Partner 7-Eleven, Official Personal Care Partner Kahf, Official Car Partner Perodua, Official Digital Media Partner Astro Gempak, Official Food Fest Co-organizer KL Foodie, Official Merchandise Partner SVG, Official Thrift Partner SOVO, Official Security Partner Gladius, Official Logistics Partner Sani United Berhad.
ARTIST LINEUP:
Dato’ M. Nasir
Dato’ Jamal Abdillah
Ella
Noh Salleh & Restoe Iboe Band
Bunkface
Samsons
Dolla
K-Clique
Spider
Slam
Def-Gab-C
6ixth Sense
Insomniacks
Kunto Aji
Bernadya
Feby Putri
Nadhif Basalamah
Ghea Indrawar
Salammusik
Gerhana Skacinta
Lucidrari
No Good
LOKO
Benzooloo
Johny Comes Lately
Margasatwa
Empty Page
Slatan
FUGO
TT.13
Spooky Wet Dreams
The Rudean
DJ Fuzz
LOCAL BRANDS LINEUP AT HAUSBOOM LOKAL FEST 2025:
SVG
MAKERZ
THE CAP CITY
DOTTED
EGLAF
SOVO
UNCOMMON
FORTWENTYKINGS
KYREX
SUSANO
XOCKS
PAINLESS
HYGR
SUGARBOMB
SSST - SUPER SENTIMENTAL SECRET THEORY (INDONESIA BRAND)
MATERNAL (INDONESIA BRAND)
RADIKAL WORK
KRTKL
SOCIETY
DC CLOTHING
TNTCO
ELEANOR
ACHGARMENTS
NEXGEN WORLDWIDE
BOXLAB
EXECRATIONMY
MUTU CASE
PEARL UV
MEDIUM
GALS
KEDAI SEPATU
KIAIRRI
SZINDORE
TMX FACTORY
SPEED CULTURED
NUASAMODA
BLUNT NEIGHBOURHOOD SUPPLY (SINGAPORE BRAND)
KIBAN
KOMMAS
CHOCTOP
SINEMA CULT
S.LESTA DENIM X GAANG
DHP
CLOWNCHECK
PSYCO
FRAGLABMY
MIMPI AWAN
BRAWLERS
TEDD GROOMING COMPANY
TOBAT LAHUM
AMIN CAP
FTA
YIFUKU
MIKAZUKI CLOTHING
VKE SCENT
BOISWORLD
OG
SORE WORLDWIDE
REICH KL
SICKO MY
MEBREFURB
CALER CLUB
WHOCARES
TULUS FRAGRANCE
LUWIES
AISHA WONG
TROUBLEMAKERS STUDIO SUPPLY CO.
THEKEEKS WORLDWIDE
THE SERY
FACEBAE
THE PERFUME FACTORY
UMA BAHARI
NABIA PARFUM
ART OF SPEED
PERODUA
OFFICIAL THRIFT PARTNER: SOVO