AirAsia Partners With Reigning LIV Golf Champion Ripper GC
LIV Golf Korea, Jack Nicklaus Golf Club from 2-4 May
AirAsia recently signed a partnership agreement with last year's LIV Golf Champions, Ripper GC. L to R - AirAsia Brands (Abc.) CEO Rudy Khaw, Ripper GC captain Cameron Smith, Ripper GC player Mark Lashman and Ripper GC general manager Nick Adams.
AUSTRALIA, 30 April 2025 - AirAsia Group, Asia's largest low-cost carrier, has expanded its partnership with the golf industry as part of a branding expansion. AirAsia recently signed a new partnership with Ripper GC, one of the 13 teams in the LIV Golf League. The airline said the two companies have a common goal to grow the sport together, engage with new golf enthusiasts and potential passengers, and deliver an even more exciting 2025 season.
LIV Golf is a new tour which launched in 2022 that features both individual and team competitions. Unlike traditional golf tours, each hole begins with a “shotgun start,” with players scattered across the course and teeing off simultaneously, and the relatively fast-paced format of the three-day event has created a buzz among golf fans in a short time.
Led by Australian professional golfer Cameron Smith, Ripper GC is a team of proven players including Matt Jones, Marc Leishman, and Lucas Herbert, along with captain Cameron Smith, that has been impressive in the highly competitive LIV golf scene. During last year's season, the team recorded four team victories and secured the team championship title.
LIV Golf Korea, taking place May 2-4 at the Jack Nicklaus Golf Club Korea in Incheon, is the first LIV Golf event to be held in South Korea and is already generating a lot of interest. The Ripper GC team, winners of last year's team championship, will be looking to repeat their victory at LIV Golf Korea 2025 this week.
Cameron Smith, captain of Ripper GC, shared his experiences from his career playing on the Australian and Asian Tours and said he was delighted to partner with AirAsia. “When I started my career, and still today, one of the biggest barriers for new golfers is air travel. I am grateful that AirAsia is helping to give a new generation of golfers the opportunity to realize their dreams.”
Mr. Rudy Khaw, CEO of AirAsia Brands (Abc.), added: “At AirAsia Group, our motto is to make air travel accessible to more people. By partnering with Ripper GC, which won the Team Championship last year, AirAsia is able to support the future of the sport alongside a world-class golf team, which is an ideal brand value for us.”
Under the partnership, Ripper GC players will wear caps with the AirAsia logo at all LIV Golf events in the 2025 season. Both AirAsia and Ripper GC are looking forward to more partnership activities in the future.
As part of the announcement, AirAsia has fares to one of its Aussie favourite destinations - Seoul in South Korea with fares on sale starting from AUD381* on sale now until 4 May 2025 for travel now until 30 November 2025.