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아시아 최대 저비용항공사(LCC) 에어아시아가 최근 협업 마케팅을 진행하고 있는 일본의 다국적 게임 기업, 세가/아틀러스와 함께 여행과 게임을 결합한 흥미로운 오프라인 행사를 전개했다. 지난 10월 16일, 말레이시아 쿠알라룸푸르에서 태국 방콕으로 향하는 에어아시아 항공편에 탑승하는 승객을 위해 소닉 더 헤지혹과 섀도우, 두 게임 캐릭터의 마스코트가 출동한 것. 해당 항공편 탑승객은 마스코트와 기념사진을 찍는 것은 물론, 탑승구에서 소닉의 설치물로 꾸며진 포토존에서 사진을 찍고 소닉 기념품을 수령하는 등, 특별한 체험을 만끽했다.
Read MoreIt’s a supercharged takeoff! AirAsia today celebrated the much-awaited Sonic the Hedgehog livery, and guests aboard the D7 170 flight from Kuala Lumpur to Bangkok were in for a treat. The Sonic the Hedgehog plane brought Sonic’s electrifying energy to the skies in a never-before-seen crossover between travel and gaming.
Read Moreエアアジア Xの「ソニック・ザ・ヘッジホッグ」を描いた特別塗装機は、2024年10月16日、クアラルンプール国際空港を力強く離陸しました。
Read MoreASEANを代表する旅行とライフスタイルのブランドであるエアアジアは本日、世界的なゲーム企業である株式会社セガとそのグループ会社である株式会社アトラスと提携し、両社の代表作「ソニック・ザ・ヘッジホッグ」と「ペルソナ５」を機体塗装および機内体験を通じて表現するコラボレーション企画を発表しました。
Read Moreแอร์เอเชีย แบรนด์การท่องเที่ยวและไลฟ์สไตล์ชั้นนำของอาเซียน และบริษัทเกมระดับโลกอย่าง SEGA ร่วมกับ ATLUS บริษัทในเครือ ประกาศความร่วมมือครั้งยิ่งใหญ่ในการนำแฟรนไชส์เกมชื่อดัง 2 เรื่องอย่าง Sonic the Hedgehog และ Persona 5 ให้กลับมาโลดแล่นอีกครั้ง ผ่านการตกแต่งเป็นลวดลายบนเครื่องบินอันสวยงามตระการตา พร้อมมอบประสบการณ์บนเครื่องบินที่สมจริง ความร่วมมือครั้งนี้มีขึ้นภายใต้แคมเปญ 'The Colour Of Connection' ของบริษัท AirAsia Brand Co. (Abc.) ซึ่งเป็นบริษัทบริหารแบรนด์ในเครือ Capital A
Read More아시아 최대 저비용항공사 에어아시아와 다국적 게임 기업, 세가/아틀러스가 만났다. 에어아시아는 10월부터 세가, 그리고 세가의 자회사인 아틀러스의 대표적 게임 중 하나인 ‘소닉 더 헤지혹(Sonic the Hedgehog)’과 ‘페르소나 5(Persona 5)’의 캐릭터를 비행기 안팎으로 생생히 구현하는 흥미로운 협업 마케팅을 전개한다. 이번 협업은 에어아시아의 모회사인 캐피털 A의 브랜드 캠페인 ‘더 컬러 오브 커넥션(The Colour of Connection)’의 일환으로 진행된다.
Read More东盟领先的旅行和生活方式品牌亚洲航空携手全球游戏产业巨头世嘉（SEGA）及其旗下备受赞誉的子公司ATLUS，共同宣布了一项振奋人心的合作计划。此次合作将通过惊艳的飞机涂装和沉浸式的飞行体验，将经典游戏《刺猬索尼克》和《女神异闻录5》的魅力带入现实世界。本次合作是亚航品牌“互联的色彩”活动的精彩组成部分，由Capital A的品牌管理公司（Abc.）倾力打造。
Read MoreAirAsia, jenama utama dalam sektor pelancongan dan gaya hidup di ASEAN, dan syarikat permainan video global SEGA, bersama dengan ATLUS, syarikat kumpulan yang terkenal, hari ini mengumumkan kerjasama yang luar biasa yang menghidupkan dua francais permainan video ikonik, Sonic the Hedgehog dan Persona 5, melalui corak rekaan luar pesawat yang menakjubkan serta pengalaman penerbangan yang mendalam. Kerjasama ini adalah sebahagian daripada kempen ‘The Colour Of Connection’ oleh AirAsia brand co. (Abc.), cabang pengurusan jenama Capital A.
Read MoreAirAsia, Asean's leading travel and lifestyle brand, and global gaming powerhouse SEGA, together with its acclaimed group company ATLUS, today announced an electrifying collaboration that brings to life two iconic gaming franchises, Sonic the Hedgehog and Persona 5, through stunning aircraft liveries and immersive in-flight experiences. This partnership is in conjunction with the larger ‘The Colour Of Connection’ campaign by AirAsia brand co. (Abc.), the brand management arm of Capital A.
Read MoreIn a groundbreaking move that signals its bold march toward becoming Asean's leading creative force, AirAsia brand co. (Abc.), is excited to announce the appointment of Ta-ku, also known as Regan Mathews, as its new Creative Director. This strategic move aligns with Abc.’s bold ambition and strong creative foundation to become a leader in brand and creative development in the Asean region, leveraging its strong presence across iconic brands in aviation, aviation services, logistics, and digital industries, including fintech, travel, and hospitality.
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