airasia: Sounds of Asean

This ASEAN Day, airasia taps Malaysian synth pop musician Sam Lopez (aka lost spaces) to celebrate and showcase the diversity of Southeast Asia. 

Kuala Lumpur, 8 Aug 2023 - As a brand that connects all 10 countries of Asean and their various cities, airasia has brought together more than 700 million people in the region, celebrating our differences and similarities. 

This ASEAN day, the airasia play team hit the road to take our guests on an audio journey through Southeast Asia. Presenting Sounds of Asean, a music project with a line-up of tracks featuring five songs from five cities - Kuala Lumpur, Bangkok, Jakarta, Manila and Singapore, each track is based on field recordings and features audio bites from these eclectic destinations.

For this project, airasia enlisted Malaysian indie synth-pop artist Sam Lopez (aka lost spaces) to visit these cities, mingling with  the locals, embarking  on adventures, capturing the  sounds and sampling the vibes of Asean along the way.

“Sam’s music has this great chill vibe, yet at the same time, it also features bright, clean sounds and great use of sound sampling. We knew right away that we had to get him to work with us on this project. We’ve always been passionate about supporting local talent, and Sam has really managed to bring each city to life with Sounds of Asean,” said Rudy Khaw, CEO of airasia brand co.

Inspired by the heritage buildings, hawkers, jeepneys and tuk-tuks, train announcements, temple bells and even local cats, Sam has created the Sounds of Asean for airasia, an audiovisual experience that brings the listener (or viewer) closer to the rest of Asean, allowing them to immerse themselves in the region’s rich, intricate tapestry. This project features a full playlist and an upcoming travelogue series on Sam’s guide to his favourite places in each of these cities.  

“Bangkok is one of my favourite cities, I call Kuala Lumpur home, Singapore is just so well-planned and walkable. I love Jakarta’s music scene, and this project also brought me to Manila for the first time! Before this project, I’d never thought about how different yet ‘same same’ we are in Southeast Asia, and it’s been fun to work on this project and come up with these tracks. I hope the vibes of each city inspire more people to get out there and explore the world,” said Sam.

Listen to the full tracks here and explore more Southeast Asia stories on airasia play. 

For further inquiries, feel free to reach out to abc@airasia.com.

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