Thai AirAsia Reinforces Position as “Thailand’s True Aviation Leader,” Launching “Faaw Ma Faa Mai” Music Video with F.HERO and Lamyai Haithongkham to Drive Year-End Tourism

BANGKOK, 20 October 2026 – Thai AirAsia has announced its full operational readiness to accommodate travelers during the upcoming high season with the launch of its new campaign track and music video, ‘Faaw Ma Faa Mai’ (Hurry to New Skies). Aimed at stimulating domestic tourism, the project features a blockbuster collaboration between two iconic artists of the era: top-tier rapper ‘F.HERO’ and pop-lukthung sensation ‘Lamyai Haithongkham’. This strategic campaign reinforces Thai AirAsia’s brand positioning as the top-of-mind airline for consumers, underpinned by Thailand's most comprehensive domestic flight network, exceptional on-time performance, and world-class quality standards.

Ms. Tansita Akrarittipirom, Head of Commercial for Thai AirAsia, stated that the final quarter leading up to the New Year is traditionally a season of celebration and travel. As the domestic aviation market leader holding the highest market share, Thai AirAsia is rolling out this new communication campaign under the concept of “Thailand’s True Aviation Leader.” The initiative leverages the universal appeal of music to connect with and deliver happiness to Thai demographics across all regions.

“We are exceptionally proud to collaborate with powerhouse artists like Lamyai Haithongkham and F.HERO for 'Faaw Ma Faa Mai.' Furthermore, the music video features our very own AirAsia Allstars—including cabin crew, ground operations staff, and engineers—who bring vibrant energy to the production. This effectively communicates our uniquely fun, friendly, and approachable brand character, while reaffirming our dedication to delivering excellent service to our passengers on every flight,” Ms. Tansita noted.

Musically, ‘Faaw Ma Faa Mai’ is an upbeat Thai-Remix that seamlessly blends an accessible rap flow with a celebration of cultural diversity, incorporating dialects from all four of Thailand's regions (North, Isan, Central, and South) to symbolize the airline's role in connecting people. The campaign cleverly utilizes the Isan word ‘Faaw’—meaning to act quickly or hurry—to reflect the airline’s core operational strengths of speed and on-time performance. It serves as an engaging call to action, encouraging those fatigued from a long year of work to pack their bags and quickly set off to discover 'Faa Mai' (new skies) and fresh experiences across Thailand with AirAsia.

In terms of operational readiness, Thai AirAsia continues to validate its status as “Thailand’s True Aviation Leader” through a robust flight network that covers every region of the country. Passengers benefit from the unmatched convenience of flying out of Bangkok via two major hubs: Don Mueang and Suvarnabhumi Airports. The airline currently operates direct flights to 25 domestic destinations and offers 9 cross-regional routes, providing a maximum capacity of up to 134 flights per day.

The music video for ‘Faaw Ma Faa Mai’ by F.HERO x Lamyai Haithongkham is available to watch today on YouTube: AirAsia. The track is also available for streaming across leading platforms, including Spotify and Apple Music.

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