Posts in Global
AirAsia joins forces with SEGA and ATLUS for a groundbreaking gaming-travel crossover experience

AirAsia, Asean's leading travel and lifestyle brand, and global gaming powerhouse SEGA, together with its acclaimed group company ATLUS, today announced an electrifying collaboration that brings to life two iconic gaming franchises, Sonic the Hedgehog and Persona 5, through stunning aircraft liveries and immersive in-flight experiences. This partnership is in conjunction with the larger ‘The Colour Of Connection’ campaign by AirAsia brand co. (Abc.), the brand management arm of Capital A. 

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AirAsia brand co. Appoints Multi-Hyphenate Ta-ku as Creative Director

In a groundbreaking move that signals its bold march toward becoming Asean's leading creative force, AirAsia brand co. (Abc.), is excited to announce the appointment of Ta-ku, also known as Regan Mathews, as its new Creative Director. This strategic move aligns with Abc.’s bold ambition and strong creative foundation to become a leader in brand and creative development in the Asean region, leveraging its strong presence across iconic brands in aviation, aviation services, logistics, and digital industries, including fintech, travel, and hospitality.

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Capital A's AirAsia brand co. announces partnerships with Moonbug, MiraiLab to strengthen AirAsia Buds' IP presence

AirAsia brand co. (Abc.), the brand management and intellectual property (IP) arm of Capital A and the driving force behind the AirAsia masterbrand, has announced two major partnerships with Moonbug Entertainment and MiraiLab to further expand its presence in the Character and Entertainment intellectual property space. These collaborations mark a significant milestone in the evolution of AirAsia Buds - Abc.’s IP to build and extend the AirAsia brand’s reach further toward becoming a globally recognised icon that everyone loves through lifestyle and entertainment content and experiences.

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AirAsia X and Kenya Tourism Board collaborate to drive tourism ahead of first direct flights between Nairobi and Kuala Lumpur

AirAsia X (AAX), Asia’s leading medium-haul low-cost carrier, announced a strategic collaboration with the Kenya Tourism Board, aimed at enhancing connectivity between Asia and Africa and driving tourism growth for both regions. The Route Marketing Collaboration coincides with the upcoming launch of AAX’s new direct flights connecting Kuala Lumpur to Nairobi, set to commence on 15 November 2024 with four weekly flights.


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Unlock Amazing Travel Deals with AirAsia MOVE’s Flyday Flash Sale!

Your dream holiday is just a click away with AirAsia MOVE’s exclusive 72-Hour Flyday Flash Sale! The three-day sale that runs from 27 to 29 September 2024 not only offers a free flight giveaway, but also unbeatable discounts on flights, hotels, ancillary, and lifestyle deals for your upcoming year-end holidays. Don’t miss this limited-time chance to explore exciting destinations at incredible prices!

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'Making all dreamers PROUD' AirAsia’s ‘Dare to Dream’ ambassador Ben Proud returns to where it all began, inspiring Next-Gen Asean talents with swim clinic

In a region rich with untapped potential, AirAsia continues to lead the way in empowering Asean's rising stars through its Dare to Dream initiative. Leading this campaign is Olympic swimmer Ben Proud, fresh off his silver medal triumph at the Paris 2024 Olympic Games. As a Dream ambassador, Proud truly represents what can be achieved through unwavering dedication, determination and hard work, inspiring the next generation to never give up.

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'Next Chapter' Capital A’s shareholders to vote on aviation business disposal at October 14 Extraordinary General Meeting

Capital A is pleased to announce that the Extraordinary General Meeting (EGM) will be held on 14 October 2024, where the proposed disposal of Capital A's aviation business to AirAsia X (AAX) will be tabled for shareholders’ approval. This key step comes as part of Capital A’s strategic move to streamline and drive long-term growth across its aviation and non-aviation businesses.

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AirAsia celebrates Asean Olympic and Paralympic champions with exclusive 'Olympics Champion Pass' flight rewards

AirAsia is proud to honour the remarkable achievements of Asean athletes at the 2024 Paris Olympic and Paralympic Games with the exclusive ‘Olympics Champion Pass’ powered by AirAsia MOVE (formerly airasia Superapp). This initiative, a key part of AirAsia’s Dare To Dream campaign, rewards Olympic and Paralympic gold, silver and bronze medalists for their dedication, resilience, and extraordinary accomplishments.

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