airasia ride and Trapo team up to provide safe, hygienic and convenient travel experience on the ground

With the tourism industry in Malaysia picking up as lockdown restrictions are lifted, popular tourism destinations are now seeing almost pre-pandemic level demands We would know, because there has been a significant uptick in the number of travellers on our flights to the Langkawi travel bubble when it was first announced in September. Guests and merchants alike in Langkawi are significantly benefiting from the all-time high pent-up demand for air travel.

However, with the resumption of flights, another concern needs to be addressed - How would travellers explore the island in the most convenient way and save money at the same time? The answer comes in two words: airasia ride!

Launched in August 2021, the new ride-hailing platform provides solutions to guests who would need a ride to their destinations as soon as they land, and what better way to do it than in one single super app? As soon as guests land in Langkawi International Airport, they can conveniently book a ride to their hotels or destinations by using airasia ride on the airasia Super App.

In addition to making sure that all their drivers are fully vaccinated, airasia ride also subsidises COVID-19 self test kits for the drivers which will enable them to perform the test if needed. Drivers are also required to adhere to strict SOPs, such as always having a face mask on, a MySejahtera QR code for each vehicle, and carrying out regular sanitation to ensure their cars are always in the best condition for passengers. However, airasia ride realises that there’s so much potential to do more.

“We started a collaboration with Trapo, a leading local automotive accessories brand, to add in new hygiene features to our existing rides for a better passenger experience,” said Lim Chiew Shan, CEO of airasia ride. 

“We listen to and understand our passengers’ concerns. When COVID-19 cases started to drop in early September, passengers wanted to travel, but were still anxious for their safety throughout their travel journey. Our commitment is to provide them with affordable, safe, and efficient car rides that will give them an ease of mind especially when traveling with loved ones.” 

Introducing Trapo Rides  

Now, passengers on airasia ride can find a special “Trapo Rides” option when they book their next ride that includes new and exciting hygiene features.

Trapo Asia is an automotive accessories brand that was founded in Melaka, Malaysia in 2016, by two brothers, Tzong and Zare Lee, The brand was built with the aim of repurposing industrial waste into usable and desirable automotive products for everyday consumers.

“When we heard about what airasia ride wanted to achieve in terms of providing the most hygienic option for its passengers, we shared our plan of installing our signature Trapo Classic Antibacterial Car Mats,” said Ionut Danifeld, Chief Marketing Officer of Trapo.

“These bespoke car mats were infused with a patented Japanese Silver Ion Technology which allowed the mats to eliminate 99.9% of germs and bacteria, all while retaining unique features such as extreme durability to abrasions, waterproofing, and being odour-free.”

“Our team have also installed our very own Nano Pro Coating technology in the cars, where it eliminates 99.9% of bacteria and viruses while also eliminating and preventing bad odour from lingering in the car. Each driver is also given an Oxtra Handheld Vacuum V2 for them to easily clean their cars regularly.”

“We are happy to work together with Trapo to provide our passengers with great features that signifies the airasia DNA - providing great value and safest journeys in the skies and now on the roads as well. airasia ride is available in the Klang Valley, Penang, Ipoh, Seremban, Malacca and Johor, apart from Langkawi, and we urge everyone to download the app today to experience the safest ride available in the market,” added Lim.

Powered by AirAsia Media Group

The partnership between airasia ride and Trapo was powered by AirAsia Media Group, a one-of-a-kind marketing solutions partner, integrating adtech and data with content and publishing channels, focused on travellers and pop-culture in Asean.

Sean Ter, Head of AirAsia Media Group said, "Our goal as AirAsia’s media arm is to power, distribute and unify AirAsia’s advertising assets across the group companies, creating a results-oriented proposition for our group’s advertising partners, from online to in-flight, and from origin to destination. 

For airasia ride’s partnership with Trapo, we created an omnichannel campaign that allows our passengers to experience how Trapo can help make their rides safer and more hygienic, by getting to try out the Trapo Class Mats themselves on our special Trapo Rides. Additionally, all airasia customers will also receive 1 BIG Point for every RM1 spent on Trapo.”