Switching to higher gear in APAC Loyalty

Over the last two years, we have seen just how much the rapid scaling of digital transformation has influenced and shaped customer relationship management, and it is no different for airasia rewards, the airasia Super App’s loyalty program. 

Ong Wai Fong, Chief Loyalty Officer of airasia rewards, sat down with the team from Antavo Loyalty Management to discuss the role of loyalty programs in APAC business strategy, the advantages of rational loyalty versus emotional loyalty, adding value to your brand through data and personalisation, as well as how airasia rewards has become one of the biggest points platforms in the region with borderless earn and burn opportunities across the airasia Super App ecosystem and beyond.

Tune in to the entire webinar for insights on loyalty trends and strategies below, and read Antavo’s review of airasia rewards as a comprehensive lifestyle loyalty program here.