AirAsia goes live for visit Asean@50 with a unique travel series, ‘Adventure Live’
2 hosts, 6 weeks and 6 Asean cities - all live-streamed on AirAsia’s Facebook Page
SEPANG, 15 June 2017 - Over 10 million AirAsia Facebook fans will soon enjoy a live interactive travel series, dubbed ‘Adventure Live’, that will be broadcasted directly from six destinations in Southeast Asia via Facebook Live. The series is part of AirAsia’s ‘Live Life Unexpected’ Campaign in support of the year-long Visit Asean@50 initiative to encourage travellers to explore the unique Asean experience.
In collaboration with Tune Protect and executed by award-winning Malaysian film company We are KIX, the one of a kind series is set to kick-off on 16 June 2017 in Hanoi, Vietnam before making its way to Cebu, Philippines (23 June); Yangon, Myanmar (30 June); Lombok, Indonesia (7 July); Phnom Penh, Cambodia (14 July); and Luang Prabang, Laos (21 July), in the following weeks live-streamed exclusively on AirAsia’s Facebook Page (facebook.com/AirAsia).
Spencer Lee, Head of Commercial for AirAsia Berhad said, “This year marks an important occasion for Asean with the 50th anniversary. As a truly Asean airline and the only airline that flies directly to all 10 Asean countries, we are excited to celebrate it in a big way. With ‘Adventure Live’ on Facebook, we aim to continue to raise the bar and engage travellers in Asean and beyond through innovative ways in line with our digitalisation journey.”
He added, “With this real-time series, we want to showcase the beauty of Asean to the world in a unique and ubiquitous way by using technology, real props and live adventures. We also hope to ignite the passion of viewers to discover new travel experiences across the 80 Asean destinations that we fly to and enjoy fixed rates with our AirAsia Asean Pass.”
Ion Furjanic, Director of We are KIX described the project as “opening a window into another culture from wherever you are”. He added, “Technology is exploding so quickly in the last five years, that things we had dreamed up at KIX are finally possible. ‘Adventure Live’ will feature all live titles and props and will elevate the concept of live video through stabilised motion, perfect audio and live music. It is a huge jump into what is possible with live video.”
Traversing the Asean cities are personalities Natalie Kniese and Denise Chan where viewers will also be taken for a ride as they are given the ability to decide on the adventures the hosts take on live through a simple voting system in each episode. In addition, viewers are in for a treat as there will be a total of 1 million AirAsia BIG points to be won for 20 winners throughout the series.
‘Adventure Live’ will be live-streamed every Friday at 5pm (GMT+8) starting 16 June 2017. Watch the teaser at https://www.facebook.com/AirAsia/videos/10155357367882387/.