airasia Superapp’s latest branding initiative with Viu to reach over 65 million monthly active users in 16 markets
“From Saga with Love” is now the #1 title on Viu Malaysia
Photo Caption: airasia Superapp featured in “From Saga with Love” by Viu
KUALA LUMPUR, 14 NOVEMBER 2023 - Catch a glimpse of airasia MOVE (formerly known as airasia Superapp) in the latest Viu Original series “From Saga with Love”, as the travel platform teams up with Viu, the leading pan-regional OTT video streaming service, to enhance its brand visibility and engagement within the entertainment realm.
airasia Superapp and AirAsia X will be featured prominently via branding and product placements in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
The partnership is part of airasia Superapp’s latest efforts to enhance its brand visibility and engagement as a travel superapp. Other initiatives include its community platform airasia Chat, digital radio station RedRadio, gaming hub RedGames, and Vtuber platform Project Kavvaii.
From Saga With Love tells the story of Karma (short for Karmila), an aspiring social media influencer who bluffs her way into becoming an interpreter for A-list actress Bianca Rozario during her trip to Saga, Japan. Determined to make the most of this opportunity, Karma must use every means necessary to avoid having her deception exposed, while simultaneously undertaking a secret task assigned by Bianca’s controlling mother, Kathy, to unravel the mysteries of Bianca’s love life. With the inclusion of Bianca’s affable videographer, Bob, and taciturn Malaysian-in-Japan, Sham, what results is a hilarious merry-go-round of problems, solutions and romantic complications. This series stars Siti Khadijah Halim, Sophia Albarakbah, Fimie Don and Ikmal Amry. Catch the latest episodes here on Viu. Or, viewers can also watch this on the Sensasi channel on Unifi TV.
Stay updated with everything from the airasia Superapp by following @airasiasuperapp on Instagram, Threads & TikTok or @airasia on Twitter for the latest updates.
For a seamless and enhanced experience, download your airasia Superapp (to be renamed to airasia MOVE soon) from the Apple App Store, Google Play Store, or Huawei AppGallery.