AirAsia Unveils “Thank You for Being Punctual” Commercial Underscores Commitment to Flying On-Time for All

BANGKOK, 16 September 2024 - AirAsia Thailand (flight code FD) is taking its promise and commitment to on-time performance to another level with its new advertising campaign specially targeted for the year-end peak holiday season entitled “Thank You for Being Punctual”.

The video commercial that comes in 15- and 48-second versions was produced by Choojai Ka Kalayanamitr Co.,Ltd., with direction by Thanonchai Sornsriwichai and will begin airing on national television and all of the airline’s online and social media channels from 16 September 2024. 

Mr. Santisuk Klongchaiya, CEO of AirAsia Thailand said: “This special advertisement was produced as a message of our appreciation to everyone who is always punctual and making it a lifestyle habit. While most media contents punctuality ironically highlight tardiness, those who strive to be on time are rarely given any credits. AirAsia is looking to present a new perspective on timeliness focusing on those who are habitually punctual, and give them the honor and appreciation that they deserve. The campaign is also a reinforcement of AirAsia’s dedication to operating on time and to the expectations of its guests, while keeping to high safety standards according to stringent International aviation guidelines at all times. 

“Punctuality is an acknowledged key strength of Thai AirAsia. Our operational on-time performance has been recognised by trustworthy institutes and we were named the Most On-Time Airline in Thailand in both 2022 and 2023 by Cirium and OAG. These marks of pride are no easy feat and resulted from the dedication and hardwork of our Allstar colleagues. But the biggest honor definitely goes to our dear guests who have been giving all their cooperation and support towards our on-time endeavor. This commercial represents our sincere thanks to all involved,” Mr. Santisuk said.

In its drive towards punctuality, AirAsia has established an on-time performance committee comprising representatives from relevant departments within the airline. 

New TVC “Than You For Being Punctual” is available here

About “Thank You for Being Punctual” TVC by AirAsia

·        Concept:  A celebration of punctual people expressed by AirAsia ground crew observing two best friends standing in for all of society. The two have differing views on punctuality but the airline applauds the one who has made a habit of being on time, just like how AirAsia has made it a mission to perform on time.

·        Length: 48 sec. and 15 sec.

·        Air Date: 16 September, 2024

·        Production: Choojai Ka Kalayanamitr Co.,Ltd., Komsan Wattanavanitchakorn, Nutthaporn Teppitak, Chanitha Kaenchan, Supanuch Rojanasopondit

·        Director: Thanonchai Sornsriwichai (Tor Phenomena)