亚航正式宣布和(RED)达成合作,共同支持全球基金会(Global Fund) 援助东盟抗击爱滋病。

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雪邦,2018年11月12日 - 亚航正式宣布和(RED)达成合作,共同支持全球基金会(Global Fund) 援助东盟抗击爱滋病。

(AirAsia)RED此次合作的收益将会捐助给全球基金会以支持东盟防治HIV/爱滋病。据2017年联合国爱滋病数据显示,东盟共有接近180万名爱滋病患。

亚航承诺会从进行中的“免费机位/促销”及2019年的各种活动中的部分收益捐赠予全球基金。

从明日中午至星期三中午(GMT +8),在这24小时内通过亚航官网airasia.com或亚航手机应用程序售出的机票,每售出一个机位,亚航将会捐出20美分,足以支撑患者一天的抗逆转录病毒治疗。

另外,亚航和(RED)将会与亚洲领先音乐厂牌88rising合作,在2019年举办东盟音乐艺术节,继续为防治爱滋病发声。稍后将会进一步宣布有关细节。

随着亚航及(RED)正式宣布合作,亚航今日在雪邦飞机工程(SAE)揭开了全新的(WEAREALLCHAMPIONS)RED主题涂装飞机。当晚,洛杉矶的饶舌歌手,也是88rising在美国云团节目中表演的合作者,Dumbfoundead也在现场演出助兴。

出席活动的嘉宾包括马来西亚卫生部长拿督斯里Dr Dzulkefly Ahmad、青年与体育部长Syed Saddiq Syed Abdul Rahman、马来西亚爱滋病基金会(MAF)商业联合会经理 Dr Rethish Raghu、MAF宣传经理Dayana Omar、(RED)首席执行员Deborah Dugan、88rising创始人兼首席执行员Sean Miyashiro、亚航集团执行主席拿督Kamarudin Meranun、亚航集团首席执行员丹斯里Tony Fernandes及亚航集团品牌总监许经纬等

(RED)首席执行员Deborah Dugan表示:“亚航是一个充满创意的品牌,我们为此次的跨界合作感到十分兴奋激动。受到数百万人的喜爱,并致力于在东南亚做出改变,(AirAsia)RED合作将让对抗爱滋病醒觉的努力推向新高峰。”

88rising创始人兼首席执行员Sean Miyashiro表示:“88rising对于东盟音乐节的构思喜出望外,可以让更多年轻人为拯救生命出一份力。88rising会竭尽所能贡献创意,带给全球观众前所未有的体验,同时让更多观众知道我们,参与我们。”

亚航集团首席执行员丹斯里Tony Fernandes说:“亚航一直将不可能变为可能。今日达成的全球合作伙伴旨在在寻求新机会,帮助受爱滋病影响的群体,为东盟国家人民带来积极的变化。这仅仅只是开始,我们将会有更多和(RED)合作的项目,连同88rising的推广与支持,请大家拭目以待。” 

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About (RED)®

(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, MCM, NetJets, Salesforce, SAP, Starbucks, Supercell, Telcel, and Tradeshift. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Square, Uber, and Wolfnoir. To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.

About 88rising

By now, if you’re in tune with the culture, you know about 88rising. Revered by the likes of CNN, Forbes, Bloomberg, The New Yorker, Billboard, Pitchfork and Los Angeles Times, 88rising is at the forefront of catapulting Asian culture and stories into new dimensions. Refusing to be confined within a single vessel, 88rising has exceptionally executed any and all ideas, while breaking new ground along the way. Best known as the team behind Internet-breaking sensations, including Joji, Rich Brian, Higher Brothers and Keith Ape, 88rising have quickly escalated to selling out world tours, hosting festivals and working with today's biggest stars. “88rising is distinguished by its idiosyncratic tone and its up-to-the-nanosecond appreciation of hip-hop’s youthful, Internet-driven trends,” The New Yorker said, in their 8-page long features on CEO Sean Miyashiro and the company. Furthermore, it’s highlighted that in just two years, “88rising has become an authority on how to create Asian and American pop-culture crossovers. With over 20M subscribers of their talent and nearly 700M views on their YouTube channel, 88rising's influence is undeniable.