Ground Team Red unveils new heritage-inspired uniforms for its Guest Services frontline

SEPANG, 25 July 2026 - Ground Team Red (GTR) Sdn Bhd  introduced a vibrant new look for its Guest Services frontline with redesigned uniforms, lanyards and employee identification badges across its 17 stations nationwide.

The launch reflects GTR's continued investment in its people, recognising that its frontline employees are at the heart of delivering safe, reliable and efficient ground handling services every day. Developed through close engagement with employees across its operations, the new uniform was designed to meet the practical demands of aviation ground handling while ensuring a cohesive and professional brand image. Combining enhanced comfort, durability and functionality, it supports employees working in Malaysia's demanding airside environment while ensuring they present a professional image across GTR's nationwide network.

Beyond its operational purpose, the striking new look features a vibrant maroon colour that proudly showcases GTR's recent rebranding. Alongside this fresh colour palette, the new uniform incorporates custom songket-inspired motifs, drawing from one of Malaysia's most celebrated textile traditions recognised by UNESCO as an Intangible Cultural Heritage. Specifically, the golden geometric pattern is inspired by the traditional bunga pecah lapan. This classic symbol represents harmony, unity, and a welcoming spirit. These values perfectly embody the heart of GTR's frontline Guest Services. Thoughtfully integrated into the design, the motif serves as a subtle tribute to Malaysia's rich cultural heritage while reflecting GTR's aspiration to present a distinctly Malaysian identity that is contemporary, professional and instantly recognisable.

Musdalifa Abdullah, Chief Executive Officer of GTR, emphasised the importance of the frontline team and the meaning behind the new design: "Our people are the face of GTR and, for many travellers, among the first representatives of Malaysia they encounter when arriving in our country. This new uniform is more than a new look. It reflects who we are as an organisation, our commitment to our people and the pride we take in serving Malaysia's aviation industry. The songket-inspired design celebrates our Malaysian heritage, while the uniform itself was created with direct input from our frontline employees to ensure it supports them in carrying out their roles safely, comfortably and confidently everyday."

Complementing the new uniform are redesigned lanyards and employee identification badges, creating a cohesive visual identity across all GTR stations while strengthening the company's brand presence.

The new uniform will be progressively rolled out across all 17 stations beginning 1 August 2026, with GTR's Guest Services frontline transitioning to the new attire as part of the nationwide implementation.

The launch forms part of GTR's ongoing commitment to investing in its people and strengthening the company's capabilities as it continues supporting airline partners and contributing to the growth of Malaysia's aviation industry.

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About Ground Team Red (GTR) Sdn Bhd

Ground Team Red (GTR) Sdn Bhd is one of Malaysia's leading aviation ground handling service providers, delivering passenger, ramp, cargo and ground support services across 17 stations nationwide. Guided by its commitment to safety, reliability and customer service, GTR provides efficient ground handling solutions to airline partners while supporting the continued growth and connectivity of Malaysia's aviation industry.

Media Contact:

Nurfazela binti Zainal Abidin

Corporate Affairs, Ground Team Red (GTR) Sdn Bhd

Email: nfazelaabidin@groundteamred.com