IKHLAS aims to transform Umrah experience through digitalization

Earn airasia points by booking Umrah packages via IKHLAS

KUALA LUMPUR, 30 June 2022 - IKHLAS, Redbeat Capital’s Muslim-friendly line of business, in partnership with licensed umrah operator Ikhlas Com Travel and Umrah Sdn. Bhd has announced its newest service on its platform, offering Muslims communities much convenience and great value in performing their religious obligations.

The umrah platform by IKHLAS includes the features of easy booking, booking status checking and an app that allows users to browse locations of interest and topics in destinations of their choice for the pilgrimage.

President (Ventures) Capital A, Aireen Omar said, “We are happy to offer services catering to the Muslim community, as they can enjoy the whole journey right on our ecosystem. We have noticed a strong pickup and growth in the Umrah sector since the relaxation of travel restrictions in April, along with a marked shift in Umrah pilgrims' experiences. With this in mind, we believe digitizing this spiritual journey is the way forward, offering deeper focus to customer experience and exploration, given that the world has rapidly evolved digitally throughout two years in the pandemic and that it has provided more convenience and transparency especially in performing religious practices.

IKHLAS Chief Executive Officer, Ikhlas Kamarudin said: “We are thrilled to be launching the Umrah products both on our website and mobile app, making them more convenient and accessible for those looking to book their Umrah trips. We offer installment payment services to pilgrims to help them manage their finances sensibly and systematically. We also offer a personal touch advisory service to the pilgrims, with a special focus on their welfare and comfort in performing the spiritual obligations, as well as ensuring smooth operations throughout the journey.

“As a business under Capital A, the parent company of AirAsia, we are leveraging the AirAsia ecosystem and network by enabling our guests to make payments and collect airasia points upon paying for their Umrah packages.”

IKHLAS’ Umrah packages include not only the essentials such as flights, hotels, ground transport and ziarah trips to holy sites but also a number of additional benefits and perks including a medical card, mobile card, insurance coverage and airasia points that can be used to redeem for other products and services throughout the airasia ecosystem, including future Umrah packages with IKHLAS.

The newest service also offers online and face-to-face umrah courses with a full spiritual approach that supports and trains the pilgrims for congregational worship in the Holy Land. The line-up of speakers consists of experienced Mutawwifs and certified religious teachers.

Four packages are to be offered for future pilgrims:

“For each package, IKHLAS has carefully selected the best hotels that best suit the pilgrim’s budget, while at the same time ensuring the highest comfort and convenience. All Mutawwifs and Mutawwifahs are fully trained, highly knowledgeable, and friendly that will make the Umrah experience an unforgettable one.”

“We encourage customers to explore our packages through www.Ikhlas.com/umrah or by downloading the IKHLAS App that is available on Google Playstore and Apple App store. From there, you can select which package you are interested in and our Umrah expert will guide you through their enquiries. You will then be able to place a deposit and complete the remaining payments required before your departure date,” said Ikhlas.

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About IKHLAS

IKHLAS, a brand new line of business under airasia aims to support Muslim communities around the world by providing unparalleled access to faith-based practices. This includes religious obligations such as Umrah, Qurban and Shariah-compliant lifestyle choices.

5 Pillars

Ascribing to the main five pillars of Islam, these pillars below represent and guide our mission here in IKHLAS:

Affordability

IKHLAS seeks to assist Muslims in offering them better affordability in carrying out their religious practices. For instance, Umrah being typically expensive and uncomfortable for certain groups is an area of priority for IKHLAS. With our experience in travel and powered by the AirAsia brand, we look to bring offerings with the most value-for-money and comfort to the jamaah.

Accessibility

We strive to bring convenience to the lives of Muslims by providing easy access and simplicity to Islamic products and services. Through technology, we aim to bridge the gap between the traditional Muslim markets and faith-based practices and lifestyle needs including Umrah, e-commerce, Qurban, Aqiqah, Sadaqah and other Islamic services.

Community

Attuned to the Islamic way of life, community building is an integral part of the IKHLAS philosophy. Our objective is to bring Muslims together and introduce to them a modern and digital platform to engage with one another. Whether it is a community centered around the school, mosque, area or city, IKHLAS aims to help foster tighter bonds within and between communities.

Education

Islam teaches us a truly beautiful way of life whereby everything starts with love. Through our platform, we endeavor to provide guidance to fellow muslims in their faith journey, as well as to help non-muslims gain a better understanding of the Islamic way of life, one where love and peace abounds.

Support

Deeply rooted in the IKHLAS philosophy is the practice of Amal Jariah, where charity goes beyond the giving of money but also time and effort. As an important aspect in every human beings' life, we aim to support the many who are in need through our brand and platform. We hold dear to the principle of wishing what you want for yourself for others as well.

IKHLAS launches Umrah service, offering a convenient and accessible Umrah booking platform for Muslim communities in Malaysia