Leading airport duty free brand ERAMAN partners with online retail platform OURSHOP
Travellers can now enjoy a convenient and cashless shopping experience through ‘Click and Collect’ transactions
SEPANG, 9 May 2019 – Leading airport duty free brand ERAMAN and e-commerce player OURSHOP today announced a partnership that allows travellers to pick up products pre-booked on ourshop.com at a dedicated pick-up point located at the ERAMAN duty free outlet in klia2, the second terminal of KL International Airport.
ERAMAN is the nation’s largest airport duty free and travel retail brand, operating more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang and Langkawi International Airport and Labuan Airport whereas OURSHOP is AirAsia’s online marketplace offering a wide selection of products from duty free, high street and local retailers from all over the world.
By partnering OURSHOP, ERAMAN will have the added benefit of access to passenger trends and travellers’ departing and arrival destinations, enabling more precise marketing and selection of products. As for the travellers who purchase products on ourshop.com, they can earn AirAsia BIG Points which can be used to redeem free flights on airasia.com. The more miles travelled or items bought, the more points earned by travellers, creating a cycle of value. Aside from enjoying the convenience of buying from their device, travellers can enjoy the peace of mind that they are purchasing from an official retailer or brand directly, thus removing any doubt of product authenticity that has plagued e-commerce traditionally.
According to the general manager of ERAMAN Zulhikam Ahmad, the duty-free brand is thrilled to be part of the trinity collaboration with its parent company, Malaysia Airports and OURSHOP to provide guests with an enhanced shopping experience. Zullhikam said, “This initiative is very timely as we have just undergone a brand refresh exercise. We fully understand that e-commerce is fast becoming significant in the travel retail and duty-free market space. Hence, ERAMAN is embarking on this journey to ensure we too do not miss out on providing the convenience and keeping up with the trends.”
The senior general manager of Commercial Services for Malaysia Airports Mohammad Nazli Abdul Aziz said, “The partnership between the nation’s key players in the travel retail industry will undoubtedly elevate the shopping experience for all travellers passing through our doors. This is just a taste of the many exciting activities and initiatives that we have lined up as part of Malaysia Airports’ Commercial Reset strategy. We want to bring excitement and joy to our guests when they are at the airport; and in doing so, we hope to change the traditional perceptions of the airport as a mere hub for connectivity, becoming also a place to enjoy the vast retail offerings available – both at our airports and now digitally.”
The general manager of OURSHOP Hassan Choudhury shared that OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as airlines, and that the online marketplace was looking forward to building more relationships as it transforms the airport retail experience.
“What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence. I want to thank ERAMAN for exploring this unique online shopping experience for travellers with us. We look forward to sharing incredible success together,” Choudhury said.
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OURSHOP is an e-commerce platform offering a wide selection of products from duty free, high street and local retailers from all over the world. Here, travellers can enjoy a convenient, fast, and secure online shopping experience without the long queues and stressful airport rush. With an extensive selection of luxurious international and local brands, OURSHOP is home to a wide variety of products ranging from fashion, jewellery, health and beauty, liquor, gadgets, toys, food, and more at competitive prices. Travellers can opt to collect their items at the airport (upon arrival or before departure) or on board their AirAsia flight in the comfort of their seat. Shop worry-free as OURSHOP guarantees 100% authenticity and genuine products from established brands and authorised retailers. To top it all off, travellers can also earn AirAsia BIG Points with every successful purchase made, and even use AirAsia BIG Points to pay for their shopping.
About Malaysia Airports (Niaga) Sdn Bhd
Malaysia Airports (Niaga) Sdn Bhd, also known as ERAMAN, a subsidiary of Malaysia Airports Holdings Berhad, is the largest airport duty free and travel retail brand, operating more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang and Langkawi International Airport and Labuan Airport. Our aim is to be Asia’s top value for money duty free travel retailer by offering an exciting retail experience for our customers.
About Malaysia Airports
Malaysia Airports is one of the world’s largest airport operator groups in terms of number of passengers handled. It manages and operates 39 airports in Malaysia and one international airport in Istanbul, Turkey. The 39 airports in Malaysia comprise five international airports, 16 domestic airports and 18 Short Take-Off and Landing Ports (STOLports). Its flagship airport, KL International Airport also includes its second terminal klia2, is striving towards being the preferred ASEAN hub. Over the years, Malaysia Airports and its airports have received numerous awards that acknowledged its commitment towards excellence in various areas such as in improving connectivity and service levels, enhancing stakeholder engagement and in ensuring good governance. Malaysia Airports Holdings Berhad is listed on the Main Board of Bursa Malaysia Securities Berhad (Bursa Malaysia)