SANTAN UNVEILS 'CLUB ZERO': LEADING A NEW ERA OF HEALTHIER CHOICES
Tealive and Secret Recipe Collaborate with Santan to Deliver Delicious, Guilt-Free Options
Kuala Lumpur, 26th August 2024 – Santan, the inflight catering and food and beverage subsidiary of Capital A, is delighted to announce the launch of 'Club Zero', an innovative campaign promoting lesser consumption of sugar. This initiative aims to promote healthier choices and was officially launched by the Minister of Health, YB Datuk Seri Dr Haji Dzulkefly Bin Ahmad and the Deputy Minister of Domestic Trade & Cost of Living, YB Senator Puan Fuziah Salleh.
'Club Zero' represents the culmination of Santan's ongoing efforts to align with the evolving health-conscious preferences of consumers. Building on the success of Santan’s zero-calorie sugar drinks, such as the acclaimed ZERO Watermelon Coconut Latte and ZERO Pistachio Coconut Latte, this campaign signifies a new chapter in Santan’s commitment to offering delicious, health-conscious alternatives to AirAsia guests. In partnership with renowned local brands Secret Recipe and Tealive, Santan is setting a new standard for reduced-sugar food and beverage options in Malaysia and across the AirAsia network.
YB Datuk Seri Dr Haji Dzulkefly Bin Ahmad said, “I commend Santan for their leadership in this crucial initiative and for collaborating with local brands to make healthier options more accessible to everyone. The launch of Club Zero is a significant step forward in our collective effort to reduce sugar intake and encourage healthier eating habits among Malaysians. I hope more brands will follow suit and offer healthier options to customers.”
Catherine Goh, CEO of Santan, said, “Club Zero reflects our mission to revolutionise food and drink choices. Santan has already set new standards in inflight dining, proving that high quality can be achieved even within the low-cost carrier segment. We have elevated the quality, range, and affordability of inflight offerings, setting a new benchmark for the industry. Serving over 20 million meals annually, we are committed to offering healthier options. Given the significant public health issue of diabetes in Malaysia, we are proud to lead the way by partnering with two local brands to provide reduced-sugar products, making healthier choices both delicious and accessible for all AirAsia guests.”
The 'Club Zero' campaign highlights Santan’s dedication to improving public health through innovative product offerings and strategic partnerships. Santan’s popular ZERO Sugar drink series, designed for guilt-free indulgence with zero-calorie sugar, now includes: ZERO Watermelon Coconut Latte, ZERO Pistachio Coconut Latte, ZERO Pistachio Coconut Milk, ZERO Watermelon Coconut Milk, ZERO Watermelon Coconut Water, and ZERO Pistachio Jasmine Milk
Tea. Coffee-based options, such as the lattes, use Santan’s very own coffee capsules, made using Freeze-Dried Technology for a barista-quality coffee in the sky. These drinks are priced at MYR13 on AirAsia Malaysia (AK) flights and MYR14 on AirAsia X (D7) flights.
Additionally, Club Zero’s friends, Tealive are now offering the ZERO Original Milk Tea with Konjac Pearl and Secret Recipe’s ZERO Chocolate Indulgence Cake, both with 50% less sugar. These items are available at MYR13 on AirAsia Malaysia (AK) flights and MYR14 on AirAsia X (D7) flights.
Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, said “It was an honour for Tealive to be one of the local brands Santan chose to partner in providing healthy options to the public. We have always believed in collaborative innovation to create exciting products. By allowing our customers to choose their preferred sugar levels, we are thrilled to share a vision with Santan in providing delicious yet healthier food and beverage choices. We look forward to tea lovers everywhere enjoying our zero-sugar original milk tea with konjac pearls.”
Patrick Sim, Managing Director of Secret Recipe said “We are proud to partner Santan in this Club Zero campaign to help champion healthier and sustainable living for our fellow Malaysians as well as all those who fly with AirAsia. Now people get to enjoy lower calorie options both in the air and at our outlets, where we have launched Secret Recipe’s ZERO Chocolate Indulgence Cake that taste close to the original and Santan's ZERO Pistachio Coconut Latte. Let's all unite especially during this Merdeka season to live better together."
Santan invites all Malaysians to join Club Zero and embrace a healthier future together.
END
About Santan
Founded in 2015, Santan is a leading inflight and food service provider for the AirAsia Group and beyond. Our dedication to food and beverage innovation has driven us to offer a wide range of high-quality meals, coffee, and beverages. In addition to our inflight services, Santan now provides ready-to-eat (RTE) meals available at convenience stores and chains, as well as office catering solutions.
For media queries, please contact Aziz Laikar at @azizlaikar@airasia.com or +60123669745.