AirAsia joins forces with SEGA and ATLUS for a groundbreaking gaming-travel crossover experience
AirAsia, Asean's leading travel and lifestyle brand, and global gaming powerhouse SEGA, together with its acclaimed group company ATLUS, today announced an electrifying collaboration that brings to life two iconic gaming franchises, Sonic the Hedgehog and Persona 5, through stunning aircraft liveries and immersive in-flight experiences. This partnership is in conjunction with the larger ‘The Colour Of Connection’ campaign by AirAsia brand co. (Abc.), the brand management arm of Capital A.
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AirAsia brand co. Appoints Multi-Hyphenate Ta-ku as Creative Director
In a groundbreaking move that signals its bold march toward becoming Asean's leading creative force, AirAsia brand co. (Abc.), is excited to announce the appointment of Ta-ku, also known as Regan Mathews, as its new Creative Director. This strategic move aligns with Abc.’s bold ambition and strong creative foundation to become a leader in brand and creative development in the Asean region, leveraging its strong presence across iconic brands in aviation, aviation services, logistics, and digital industries, including fintech, travel, and hospitality.
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