AirAsia takes centre stage at Keretapi Sarong 2025 in celebration of Malaysia Day

KUALA LUMPUR, 13 September 2025 - AirAsia proudly joined thousands of Malaysians to celebrate Malaysia Day at the much-anticipated Keretapi Sarong 2025, an annual cultural event organised by LOCCO Malaysia. 

This year, AirAsia introduced Desa Serumpun AirAsia, a lively kampung-inspired concept that brought communities together through culture, food, music as well as shared culture and heritage. ‘Desa Serumpun’ reflects AirAsia’s vision of unity in diversity, where ‘Desa’ symbolises community, while ‘Serumpun’ represents the shared roots that bind Malaysians across cultures and regions. 

More than just a festive set-up, this concept was designed as a form of celebration where people could come together to celebrate freedom, culture and togetherness while turning every journey into a colourful expression of what it means to be Malaysian.

The airline also curated a full experience that highlighted its role as a homegrown brand that is deeply connected to Malaysia’s identity, including vibrant stage performance by AirAsia FunTeam, Santan Food Truck offering a taste of familiar flavours in a street food setting, interactive booth with childhood games and snacks, exclusive merchandise distribution and most importantly contest and flights giveaways.

Keretapi Sarong has grown into a nationwide movement that gathers Malaysians in traditional attire, riding trains together in a joyful display of cultural pride and inclusivity. AirAsia’s active participation every year reflects its ongoing commitment to championing Malaysian heritage while engaging with the community in meaningful ways.